The festive season in India is a mesmerizing tapestry of traditions, colors, and celebrations. It’s a time when the entire nation comes alive with fervor and enthusiasm and presents a perfect time for app developers and marketers to tap into this vibrant market. One potent ally that can help you make the most of this season is Appnext. Understanding Appnext: Your Gateway to Mobile Discovery Appnext stands at the forefront of mobile app discovery platforms and can certainly help you grow your app business during the festive season. By harnessing a complex interplay of factors like location, demographics, and past…

Schools are out for summer, but learning doesn’t need to stop during the holiday period. With educational apps now one of the largest and most popular verticals, there are plenty of options to keep children – and adults – learning and having fun over the summer. According to Statista, by the second quarter of 2022, mobile education apps were the second most popular category (after gaming apps) in the Google Play Store, with a 10.47% share of available apps worldwide. The trend towards remote learning began during the pandemic when schools, colleges, and universities were forced to shut, and demand…

This Valentine’s day, we saw people turning to their mobile devices to help them celebrate. App installs and interactions were climbing as people looked for ways to connect with loved ones, shop for gifts, and make the most of this special day. For businesses, this is a great opportunity to connect with new and existing customers and suggest their services, specifically special Valentine’s day offers and promotions. By understanding how people are using apps and interacting with their mobile devices on Valentine’s Day, businesses can create experiences that will make the holiday even more special. According to a recent report…