Appnext has once again solidified its position in India and the APAC region, achieving top rankings across multiple categories on Android devices- non-gaming sectors in the latest edition of AppsFlyer Performance Index. Maintaining dominance as the #1 non-SRN app discovery platform in India, Appnext continues to lead in both- power and volume rankings across key verticals. This sustained success underscores our vital role in the mobile app marketing ecosystem, further reinforcing our status as a prominent player in the region. Building on our strong foundation in India, Appnext’s performance has expanded its reach across the APAC region, securing top positions…

As 2024 progresses, the global cost of living crisis continues to reshape consumer behavior. Rising prices across essential goods and services—from food to housing and healthcare—are putting greater strain on household budgets. App marketers and advertisers are uniquely positioned to provide support during this period of economic uncertainty. As consumers shift to more cautious spending habits, there is an opportunity to offer meaningful solutions, such as targeted promotions, flexible payment options, and personalized, technology-driven experiences that directly address people’s financial concerns. The intensity of the crisis varies by region but is having a widespread impact globally. In Southeast Asia, rising…

The landscape of digital advertising is undergoing a significant transformation, with the emergence of retail media networks (RMNs) reshaping how brands and retailers engage with consumers. RMNs facilitate brand advertisement on digital channels and properties owned by retailers rather than traditional advertising platforms. This sector has witnessed meteoric growth in recent years, with McKinsey estimating its value at $45 billion, projected to rise to $100 billion by 2027. The success of RMNs is driven by their ability to leverage extensive store networks and deep consumer insights, offering targeted advertising solutions that resonate with both brands and shoppers. Major supermarket chains,…

Customer interactions with brands have transformed into a rich, multi-layered journey, blending the digital and physical worlds. Whether browsing on a mobile app, shopping in-store, or researching online, today’s consumers expect seamless continuity between every interaction. It’s no longer enough for businesses to be present across different channels—they need a strategy that ties all those touchpoints together into one fluid, engaging experience. At the core of this shift are mobile apps, which now serve as the cornerstone of successful omnichannel strategies. When done right, these strategies revolutionize customer engagement, deepen connections, and ultimately drive loyalty in ways that feel both…

As Diwali approaches, brands are gearing up to take advantage of the peak season for mobile engagement, marked by a significant increase in app downloads and user interactions. App installs typically surge by 20-30%, while consumer spending sees a 20-25% boost. During this high-spending period, users also spend 40% more time on their devices, offering businesses an ideal window to capture attention. However, standing out amidst the festive frenzy requires more than just higher ad spend. In a crowded market, brands need smart, data-driven strategies to stand out and connect with the right audience and drive exceptional returns on investment…

We are happy to announce that Appnext has been recognized at the prestigious Indian Digital Marketing Awards (IDMA) 2024 by exchange4media. Chosen from over 1,300 entries, it is our privilege to be placed among the trailblazers in our industry and to secure an award in the category “Best Campaign: Use of Mobile and Mobile Monetization”, in collaboration with Goibibo. This accolade is a testament to the powerful partnership between Appnext and Goibibo, and the innovative strategies that have driven exceptional results in the mobile marketing space. Goibibo, a leader in India’s travel industry, was already a household name, with its…

For every app developer, the ultimate goal is clear: growth that translates into profitability. Yet, despite favorable market conditions, smooth app functionality, and committed investors, countless apps still fail within their first 12 months. These failures often stem from neglecting a critical asset: the user. In their quest to attract new users and expand into new markets, many apps lose sight of the importance of retaining their existing user base, ultimately driving them into the arms of competitors. The Brain When it Hears “Freemium” True brand loyalty is deeply rooted in understanding the psychological mechanisms that drive consumer behavior. While…

The festive season in India is a mesmerizing tapestry of traditions, colors, and celebrations. It’s a time when the entire nation comes alive with fervor and enthusiasm and presents a perfect time for app developers and marketers to tap into this vibrant market. One potent ally that can help you make the most of this season is Appnext. Understanding Appnext: Your Gateway to Mobile Discovery Appnext stands at the forefront of mobile app discovery platforms and can certainly help you grow your app business during the festive season. By harnessing a complex interplay of factors like location, demographics, and past…

In today’s dynamic digital marketplace, the ability to stand out and capture user attention is crucial for app developers and marketers. One powerful strategy to achieve this is seasonal app marketing: aligning your marketing efforts with specific seasons, holidays, or events throughout the year. Let’s dive deeper into what seasonal app marketing is and why it matters… Understanding Seasonal App Marketing So we know that seasonal app marketing is the practice of tailoring your marketing campaigns to coincide with specific times of the year, but this isn’t just limited to national and international holidays. All kinds of events, along with…