As we approach 2025, mobile marketers are reflecting on how to allocate their ad budgets effectively, driven by rapidly changing consumer preferences and emerging trends. What does the data tell us about the evolving habits of mobile users? How have developments in 2024 reshaped the advertising landscape? And why is optimizing these strategies critical for success? One of the most significant forces driving change is AI, which has transformed the advertising landscape by making ad campaigns more efficient and personalized. Searches for “AI advertising” have increased by nearly 600% in the last two years, reflecting the growing interest in AI-driven…

We are delighted to share that Appnext, in collaboration with Motilal Oswal Financial Services Ltd, has been honored at the prestigious exchange4media Mobile Awards – The Maddies 2024, winning the award for “Most Effective App Install Campaign”. Selected from an impressive pool of submissions, this accolade highlights our commitment to innovation, collaboration, and delivering impactful results in the ever-evolving mobile marketing landscape. It celebrates not only our commitment to excellence but also the strategies that made this campaign a success. Empowering Financial Growth with Precision Motilal Oswal Financial Services Ltd, a pioneer in India’s financial sector since 1987, has consistently…

Discover how strategic alliances with OEMs can enhance app visibility, user trust, and acquisition. Learn the benefits of pre-installed apps, and ad placements, and explore successful case studies and future trends in the app economy. Imagine a world where thousands of new mobile devices come to life every minute, ready to connect people, entertain, and serve countless purposes. With so many smartphones in users’ hands and millions of apps vying for their attention, how can your app stand out? Having the right partnerships for your mobile app marketing and user acquisition is key to your app’s organic and inorganic growth.…

As the holiday season approaches, app developers are presented with a golden opportunity to capture the attention of millions of potential new users. The data shows that there is a significant increase in mobile app installs, particularly, during the Christmas period. With consumers, especially GenZ, flocking to their smartphones for holiday shopping, gaming, entertainment, and more, the competition for app installs and engagement intensifies. But while the traffic is high, so are the stakes—one misstep can lead to slow load times, frustrating crashes, or missed revenue. According to Statista, mobile commerce—referring to purchases made via shopping apps—accounted for 60% of…

With Singles’ Day 2024 now behind us, its impact continues to echo across the e-commerce landscape. As the world’s largest shopping festival, 11/11 set the stage for impressive sales despite a more cautious consumer outlook. Over 174 brands surpassed 100 million yuan in sales in just the opening hours, and major players like Apple reached 1 billion yuan in transaction volume within minutes. While the numbers are extraordinary, they also offer marketers critical insights to gear up for the next major milestone—12/12. From 11/11 to 12/12: Building on Momentum Singles’ Day 2024 might have started with tempered enthusiasm, but its…

The holidays are here, and the season of giving has evolved beyond last-minute shopping sprees and chaotic mall visits. Picture this: It’s the last stretch of December, and millions of users are scrolling through their phones, searching for the perfect gift. A few taps later, a digital subscription is purchased, or a mobile gift card is sent to a loved one. What seems like a festive gesture is, in fact, a goldmine of opportunities for brands. From digital gift cards and app subscriptions to in-app purchases, as consumers increasingly prioritize convenience, personalization, and instant gratification, mobile gifting has emerged as…

Appnext has once again solidified its position in India and the APAC region, achieving top rankings across multiple categories on Android devices- non-gaming sectors in the latest edition of AppsFlyer Performance Index. Maintaining dominance as the #1 non-SRN app discovery platform in India, Appnext continues to lead in both- power and volume rankings across key verticals. This sustained success underscores our vital role in the mobile app marketing ecosystem, further reinforcing our status as a prominent player in the region. Building on our strong foundation in India, Appnext’s performance has expanded its reach across the APAC region, securing top positions…

As 2024 progresses, the global cost of living crisis continues to reshape consumer behavior. Rising prices across essential goods and services—from food to housing and healthcare—are putting greater strain on household budgets. App marketers and advertisers are uniquely positioned to provide support during this period of economic uncertainty. As consumers shift to more cautious spending habits, there is an opportunity to offer meaningful solutions, such as targeted promotions, flexible payment options, and personalized, technology-driven experiences that directly address people’s financial concerns. The intensity of the crisis varies by region but is having a widespread impact globally. In Southeast Asia, rising…

The landscape of digital advertising is undergoing a significant transformation, with the emergence of retail media networks (RMNs) reshaping how brands and retailers engage with consumers. RMNs facilitate brand advertisement on digital channels and properties owned by retailers rather than traditional advertising platforms. This sector has witnessed meteoric growth in recent years, with McKinsey estimating its value at $45 billion, projected to rise to $100 billion by 2027. The success of RMNs is driven by their ability to leverage extensive store networks and deep consumer insights, offering targeted advertising solutions that resonate with both brands and shoppers. Major supermarket chains,…