For every app developer, the ultimate goal is clear: growth that translates into profitability. Yet, despite favorable market conditions, smooth app functionality, and committed investors, countless apps still fail within their first 12 months. These failures often stem from neglecting a critical asset: the user. In their quest to attract new users and expand into new markets, many apps lose sight of the importance of retaining their existing user base, ultimately driving them into the arms of competitors. The Brain When it Hears “Freemium” True brand loyalty is deeply rooted in understanding the psychological mechanisms that drive consumer behavior. While…

In today’s dynamic digital marketplace, the ability to stand out and capture user attention is crucial for app developers and marketers. One powerful strategy to achieve this is seasonal app marketing: aligning your marketing efforts with specific seasons, holidays, or events throughout the year. Let’s dive deeper into what seasonal app marketing is and why it matters… Understanding Seasonal App Marketing So we know that seasonal app marketing is the practice of tailoring your marketing campaigns to coincide with specific times of the year, but this isn’t just limited to national and international holidays. All kinds of events, along with…

Appnext has partnered with AppsFlyer to significantly improve how ad engagement is measured, responding to the demand for detailed and transparent metrics in a privacy-focused digital landscape. This partnership empowers advertisers with thorough insights into user interactions utilizing AppsFlyer’s cutting-edge Enriched Engagement Types. Traditional ad metrics, such as view-through and click-through rates, have historically provided a narrow perspective on user behavior. The rise of innovative ad formats—such as playable ads, skippable videos, and short-form content to name a few—has added a new layer of complexity to the advertising landscape. While these formats offer engaging ways to captivate audiences, they also…

In the electrifying world of football, every move on the pitch is meticulously calculated, and every play is strategically planned. But what about the digital arena surrounding the sport? As UEFA 2024 approaches, we delve into the intersection of football fervor and digital innovation, uncovering the hidden tactics that drive user engagement and redefine the game off the field. At Appnext, we’re not just spectators; we’re catalysts, revolutionizing the way users engage with mobile apps throughout their daily journey. Join us as we unveil how Appnext’s end-to-end mobile app discovery solutions are set to redefine the UEFA experience for millions.…

In the dynamic world of digital marketing, staying ahead of the curve is crucial. At Appnext, innovation is not just a buzzword; it’s the cornerstone of our approach to business. Recently, at ad:tech India, Siddharth Shenoy, our Country Manager for India, shared insights into Appnext’s journey and the ever-evolving landscape of mobile advertising. Siddharth’s journey with Appnext spans seven years, during which he has witnessed and contributed to the company’s growth in the Indian market. From the nascent stages of app marketing to the current landscape boasting over 1000’s of apps, Siddharth has been at the forefront of forging key…

Today’s app market is so competitive that much like Olympic athlete’s developers around the globe are struggling to beat the competition, gain exposure, and get “gold” from their apps. With the upcoming 2024 Olympics we decided to show you 3 things the Olympics and the app business have in common. Ready – get set – Go! Nothing like a little bit of Competition If you think about it, the app business is exactly like the Olympics except the main event doesn’t happen every four years it’s a year-round, daily competition that requires constant maintenance, hard work. Olympic athletes and app developers…

Brazil stands as a powerhouse in Latin America, boasting the highest Internet penetration rate in the region and ranking fourth globally in app adoption. This dynamic mobile landscape has profoundly reshaped how Brazilians interact with the digital world, impacting every aspect of life from work to leisure. The uptake of mobile apps has not only transformed daily activities but has also significantly contributed to the nation’s economic growth and job market. In 2023, Brazil’s app market generated $1.7 billion in revenue, marking a substantial increase from $1.4 billion the previous year. With a youthful demographic and robust economic growth, Brazil’s…

The athletes are training, team rosters are being finalized, and preparations are underway in Paris, where the 2024 Summer Olympic Games will be held. With more than a billion people expected to watch the Opening Ceremony, the Games present a monumental opportunity for mobile app marketers to engage with a global audience. While the Olympics offer a chance to connect with untapped audiences, there are challenges in standing out during such a major event. For marketers aiming to succeed in this competitive environment, partnering with Appnext can significantly enhance their campaigns. The transition from traditional media to mobile apps has…