All the drama and fun leading up to the upcoming  US election (November 8th for those of you who don’t follow)  has inspired us to hold our very own election. Our election will be packed with action and drama but it will be clean, fair, and honest, basically the complete opposite of a political election. Let’s Face it, at this point we don’t care about Hillary or Trump we just want you to vote for your favorite 2016 gaming app. Below are our best candidates for the 2016 Gaming apps election. Explore each candidate and use your vote at the end to…

Coming up with an amazing and innovative idea for an app and then executing it is one thing, but actually guaranteeing your app is downloaded and used is a whole different story. A company may have the best application out there but if they do not invest the time and energy to guarantee their app store optimization (AOS) is up to par, then there really is no point of their even creating an app. The good news is that app store optimization doesn’t mean having to spend big bucks. It simply means a company should follow a few ground rules…

So, you’ve worked tirelessly on app development and you’re finally live on the market. Congratulations! … but you’re not in the clear just yet. With over 1 million apps on the iOS and Android marketplaces and only so much (or rather, little) room for organic visibility, your team would be wise to develop a post-launch advertising strategy that’ll help your app find its way to more loyal users. As more than half of all internet activity now takes place on mobile, it’s about time to get more intimate with the intricacies of these handheld devices in the sphere of app…

Halloween is without a doubt one of my favorite holidays. There’s just something about all those Pumpkins and creepy Halloween decorations that get you in a childish mood and brings you back to those days of awkward costumes and pillow cases filled with candy. This Halloween, check out our bag of treats and get 7 enchanting ways to increase your app installs. Make your description & keywords magical When was the last time you reviewed your apps description? How about your keywords? If you want to gain app exposure and add more installs to your “pillow case” you’re going to…

Mobile games are taking over, gaining market share as better mobile devices allow for better game design, mechanism and overall experience. In fact, by 2020 the mobile games market will come close to taking almost half of the entire digital game market share: This trend is being led by veteran game companies like Supercell, Kabam, Machine Zone, and Playtika as well as newer studios, rising to fame on the waves of the mobile and social experience. Some studios, such as EA and Gameloft (recently acquired by Vivendi), adapted quickly to the new technology and have not only remained in power,…

The mobile ad tech is going through a lot of changes, with consolidation leading the way. NativeX, Inneractive, HeyZap, AdColony, Nexage, Avocarrot and many more were acquired during the past 2 years, and it seems this is only the beginning. The mobile ad tech is transforming, and only those with superior technology or size will survive. Interestingly enough, the mobile gaming arena is going through similar changes. Recently, we have been witnessing quite a few gaming studios being bought by larger ones. Since both arenas are heavily related, could these two phenomenons be connected as well? Let’s take a deeper…