While the COVID-19 pandemic may now feel like a distant memory for many, its ripple effects continue to reshape industries across the globe. Few sectors experienced as profound a transformation as education and healthcare. During lockdowns, as millions were confined to their homes, the critical role of these industries became undeniably apparent. EdTech and HealthTech, once viewed as niche, emerged as essential solutions to urgent challenges in learning and healthcare delivery. Today, even as the immediate pressures of the pandemic have eased, these sectors remain vital—driving innovation, increasing accessibility, and democratizing access to these indispensable resources. EdTech’s Permanent Evolution During…
In the race for mobile app success, tapping into high-intent users before your competitors do is the ultimate growth hack. As app marketers and developers look for ways…
The global mobile market was valued at approximately $140.5 billion in 2022 and is projected to reach $173.4 billion by 2026. Branding in today’s competitive environment demands more…
Emerging Technologies in Mobile Advertising – Shaping the Future in 2025
As we move further into 2025, mobile advertising continues to evolve at an extraordinary pace, driven by the latest technological advancements. With mobile commanding over 70% of global digital ad spend, forward-thinking brands are leveraging a suite of transformative technologies, including AI, programmatic advertising, multi-touch attribution, and more, to create personalized, high-impact experiences. These innovations are empowering advertisers to establish deeper, real-time connections with users, positioning them to lead in a highly competitive market. Mobile ad spend is set to exceed $400 billion globally in 2025, with 95% of marketers intending to increase their investment in AI-driven strategies. This paradigm…
Love it or loathe it, Valentine’s Day is undeniably big business. Whether you see it as a heartfelt celebration of love or a clever invention by greeting card…
As global mobile device usage continues to show remarkable growth— mobile subscribers are projected to increase to 6.3 billion by 2030, encompassing 74% of the population. With users…
Growing the Digital Platforms Sector: A Path to Economic Growth in Africa
As I reflect on Africa’s future, I am filled with optimism about the transformative role digital platforms will play across the continent. Africa’s digital economy is evolving at an unprecedented pace, and the potential is immense. With 615 million mobile subscribers expected by 2025 and the digital economy projected to contribute $180 billion to Africa’s GDP by 2025 (approximately 5.2% of total GDP), the continent is poised to harness significant economic value. By 2050, this figure is anticipated to grow to $712 billion, underscoring the transformative potential of digital platforms in Africa. The findings are promising, but what excites me…
As we approach 2025, mobile marketers are reflecting on how to allocate their ad budgets effectively, driven by rapidly changing consumer preferences and emerging trends. What does the…
We are delighted to share that Appnext, in collaboration with Motilal Oswal Financial Services Ltd, has been honored at the prestigious exchange4media Mobile Awards – The Maddies 2024,…