After months of brainstorming, coding, designing, testing, and maybe a few sleepless nights, your app is finally live. You hit “publish” on the app store with fingers crossed, waiting for downloads and installs to pour in. What if your app was brilliant—but no one knew it existed? The truth is, a great app alone doesn’t guarantee success.Today’s mobile users scroll past hundreds of apps daily, leaving app marketers vying for user attention.To stand out you need strategic, full-cycle app marketing. Let’s learn how full-cycle app marketing really works.What Is App Marketing, Really? App marketing is the process of promoting a…
How Brands Can Hit a Six This IPL Season with Contextual, Real-Time Engagement Introduction It’s that time of the year again—stadiums roaring, group chats buzzing, and millions of…
Welcome to the World of the Modern App Marketer Are you the kind of person who tracks retention before finishing your morning coffee? Do you celebrate a 0.2%…
Best Practices for Customizing the Preload Experience with Dynamic Preload
In a world where users swipe, scroll, and skip in seconds, the right app discovery strategy isn’t just an advantage—it’s a necessity. With over 2.6 million apps on Google Play and 2.2 million in the App Store, the competition for user engagement is fierce. 25% of apps are abandoned after a single use, and retention rates drop dramatically within weeks, making first impressions critical. (Source) So, how do you break through the noise?— The answer lies in Dynamic Preload—a smarter way to connect users with apps they actually want, right at the moment they’re most engaged.But not all preloads are…
As digital touchpoints multiply and programmatic advertising powers billions of ad placements daily, the risks of ads appearing alongside harmful, inappropriate, or controversial content have made safeguarding brand…
While the COVID-19 pandemic may now feel like a distant memory for many, its ripple effects continue to reshape industries across the globe. Few sectors experienced as profound…
Unlocking Growth: The Power of OEM Advertising for User Acquisition
In the race for mobile app success, tapping into high-intent users before your competitors do is the ultimate growth hack. As app marketers and developers look for ways to enhance their user acquisition (UA) strategies, Original Equipment Manufacturer (OEM) advertising has emerged as a powerful tool. Imagine you’re launching a fitness app in your region. Instead of relying on users to search for your app in the app store, you partner with a device manufacturer. With the Play Auto Install solution for example, your app is directly available to thousands of high-intent users as soon as they set up their…
The global mobile market was valued at approximately $140.5 billion in 2022 and is projected to reach $173.4 billion by 2026. Branding in today’s competitive environment demands more…
As we move further into 2025, mobile advertising continues to evolve at an extraordinary pace, driven by the latest technological advancements. With mobile commanding over 70% of global…