Smarter App Marketing Starts Here: Must-Have Tools for An App Marketer

The Morning I Got the CallIt was 8:43 AM on a Tuesday when I got the message:”We’re launching the new app next month. It’s yours to market.”Excitement. Pressure. And then a question: What would I actually need to do this right?If I Were Launching an App, This Is the Marketing Stack I Would BuildMarketing an app in 2025 isn’t about throwing money at ads. It’s about building a lean, smart stack that helps you reach the right users, at the right moment, in the right way. So I opened a fresh planning board and got to work—mapping out the exact…

7 Signs You’re an App Marketer

Welcome to the World of the Modern App Marketer Are you the kind of person who tracks retention before finishing your morning coffee? Do you celebrate a 0.2% bump in click-through rate like it’s a major victory? If yes, you’re not just any marketer- you’re an app marketer. In today’s hyper-competitive mobile app marketing landscape, creativity alone isn’t enough. It takes a sharp eye on metrics, a deep understanding of user behavior, and access to tools that enable real-time action. Whether you work with a leading app marketing agency or handle campaigns in-house, one thing is clear: winning requires strategy.…

EdTech & HealthTech: Pandemic-Driven Boon or Enduring Revolution?

While the COVID-19 pandemic may now feel like a distant memory for many, its ripple effects continue to reshape industries across the globe. Few sectors experienced as profound a transformation as education and healthcare. During lockdowns, as millions were confined to their homes, the critical role of these industries became undeniably apparent. EdTech and HealthTech, once viewed as niche, emerged as essential solutions to urgent challenges in learning and healthcare delivery. Today, even as the immediate pressures of the pandemic have eased, these sectors remain vital—driving innovation, increasing accessibility, and democratizing access to these indispensable resources. EdTech’s Permanent Evolution During…