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Agentic AI in Marketing
App Marketing

Agentic AI in Marketing: Redefining Europe’s Mobile Landscape in 2026

From Chat to Action: Agentic AI is moving beyond generating text to executing complex, autonomous goals, fundamentally changing how users interact with their devices. The End of “Interruption”: By 2026, mobile advertising in Europe will shift from interruptive ads to assistive experiences that solve user problems in real-time. Context is King: Success will rely on predictive technology like Appnext Timeline, which anticipates user needs before they even search. The Next Leap: Beyond Generative AI If 2024 was the year we figured out how to talk to AI, 2026 will be the year AI starts doing the work for us. While…

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App Discovery

AI-Driven Personalization: Your Real Black Friday Advantage

Black Friday isn’t about convincing people to spend. They’re already here for it. Globally, shoppers spent $74.4 billion on Black Friday last year, part of a massive $314.9B Cyber Week. They are loading carts, comparing options, and “Buy Now, Pay Later” (BNPL) services are fueling the fire, driving $686.3 million in sales alone in the US. The problem isn’t traffic; it’s conversion. Your user has three of your competitor’s apps open, and everyone is shouting in this sea of noise, the real advantage isn’t shouting louder. It’s using AI-driven personalization to be the right voice at the right moment. The…

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Appnext in general

Beyond Metros: The Guide to Ad Personalization in India

Introduction India’s mobile landscape is a marketer’s dream and challenge, all at once. With over 85% of households having mobile penetration and Android dominating nearly 95% of the market, the potential to reach users directly is unprecedented. However, this immense audience isn’t a monolith. They are spread across thousands of cities, speak hundreds of dialects, and are tired of irrelevant ads. The era of broad-stroke marketing is over. To win in 2025 and beyond, brands must master hyper-local, intent-driven ad personalization in India, turning mass reach into meaningful, one-on-one connections. The Real India: Why Hyper-Local is the New Mainstream For…

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