Appnext has once again solidified its position in India and the APAC region, achieving top rankings across multiple categories on Android devices- non-gaming sectors in the latest edition of AppsFlyer Performance Index. Maintaining dominance as the #1 non-SRN app discovery platform in India, Appnext continues to lead in both- power and volume rankings across key verticals. This sustained success underscores our vital role in the mobile app marketing ecosystem, further reinforcing our status as a prominent player in the region. Building on our strong foundation in India, Appnext’s performance has expanded its reach across the APAC region, securing top positions…

Customer interactions with brands have transformed into a rich, multi-layered journey, blending the digital and physical worlds. Whether browsing on a mobile app, shopping in-store, or researching online, today’s consumers expect seamless continuity between every interaction. It’s no longer enough for businesses to be present across different channels—they need a strategy that ties all those touchpoints together into one fluid, engaging experience. At the core of this shift are mobile apps, which now serve as the cornerstone of successful omnichannel strategies. When done right, these strategies revolutionize customer engagement, deepen connections, and ultimately drive loyalty in ways that feel both…

For every app developer, the ultimate goal is clear: growth that translates into profitability. Yet, despite favorable market conditions, smooth app functionality, and committed investors, countless apps still fail within their first 12 months. These failures often stem from neglecting a critical asset: the user. In their quest to attract new users and expand into new markets, many apps lose sight of the importance of retaining their existing user base, ultimately driving them into the arms of competitors. The Brain When it Hears “Freemium” True brand loyalty is deeply rooted in understanding the psychological mechanisms that drive consumer behavior. While…