As I reflect on Africa’s future, I am filled with optimism about the transformative role digital platforms will play across the continent. Africa’s digital economy is evolving at an unprecedented pace, and the potential is immense. With 615 million mobile subscribers expected by 2025 and the digital economy projected to contribute $180 billion to Africa’s GDP by 2025 (approximately 5.2% of total GDP), the continent is poised to harness significant economic value. By 2050, this figure is anticipated to grow to $712 billion, underscoring the transformative potential of digital platforms in Africa. The findings are promising, but what excites me…

Discover how strategic alliances with OEMs can enhance app visibility, user trust, and acquisition. Learn the benefits of pre-installed apps, and ad placements, and explore successful case studies and future trends in the app economy. Imagine a world where thousands of new mobile devices come to life every minute, ready to connect people, entertain, and serve countless purposes. With so many smartphones in users’ hands and millions of apps vying for their attention, how can your app stand out? Having the right partnerships for your mobile app marketing and user acquisition is key to your app’s organic and inorganic growth.…

The holidays are here, and the season of giving has evolved beyond last-minute shopping sprees and chaotic mall visits. Picture this: It’s the last stretch of December, and millions of users are scrolling through their phones, searching for the perfect gift. A few taps later, a digital subscription is purchased, or a mobile gift card is sent to a loved one. What seems like a festive gesture is, in fact, a goldmine of opportunities for brands. From digital gift cards and app subscriptions to in-app purchases, as consumers increasingly prioritize convenience, personalization, and instant gratification, mobile gifting has emerged as…