The 2025 Guide to User Acquisition for India’s Festive Season

The glow of Diwali lights, families shopping online, quick-commerce deliveries racing through the streets, India’s festive season is no longer just a celebration; it’s the single biggest growth moment for apps. In 2025, user acquisition isn’t about a one-week sales spike; it’s about sustained growth over nearly nine weeks of celebrations, shopping, and digital engagement. If you’re an app marketer, this is your Super Bowl. The question is, will you just watch the surge, or will you ride it with a smart user acquisition strategy that wins installs, boosts engagement, and builds retention? Festive Season 2025: The Nine-Week Growth Engine…

South Africa’s App Economy: Growth, Opportunity, and the New Rules of User Acquisition

Following the recent AFMSAMA event in Johannesburg, one message was clear: South Africa is no longer just a regional player in the app economy, it’s emerging as a testbed for high-value, high-retention growth strategies across Sub-Saharan Africa (SSA).The latest AppsFlyer “State of App Marketing in SSA – 2025” report reinforces this view, showing that despite budget pressures, South Africa’s app market is expanding in both scale and sophistication. South Africa in Context: A Market Moving Up the Value Chain South Africa is currently experiencing strong double-digit growth in app installs, with Android projected to rise 14% and iOS an astonishing…

Holiday Cheer or Personalization Overload? Where to Draw the Line

This festive season, the rules of engagement are shifting. Shoppers aren’t just looking for discounts or flashier ads-they’re seeking experiences that feel relevant, respectful, and truly helpful. In 2024, festive sales accounted for 40–50% of annual revenue for many Indian retailers, and with India’s e-commerce market expected to hit $160 billion by the end of 2025, the stakes are higher than ever. The winning edge? Personalization done right-not generic, but contextual, timely, and trust-driven. This blog explores why personalization is now the ultimate festive differentiator, how brands can apply it effectively, where to avoid crossing the line into overload, and…