We are happy to announce that Appnext has been recognized at the prestigious Indian Digital Marketing Awards (IDMA) 2024 by exchange4media. Chosen from over 1,300 entries, it is our privilege to be placed among the trailblazers in our industry and to secure an award in the category “Best Campaign: Use of Mobile and Mobile Monetization”, in collaboration with Goibibo. This accolade is a testament to the powerful partnership between Appnext and Goibibo, and the innovative strategies that have driven exceptional results in the mobile marketing space. Goibibo, a leader in India’s travel industry, was already a household name, with its…

In today’s dynamic digital marketplace, the ability to stand out and capture user attention is crucial for app developers and marketers. One powerful strategy to achieve this is seasonal app marketing: aligning your marketing efforts with specific seasons, holidays, or events throughout the year. Let’s dive deeper into what seasonal app marketing is and why it matters… Understanding Seasonal App Marketing So we know that seasonal app marketing is the practice of tailoring your marketing campaigns to coincide with specific times of the year, but this isn’t just limited to national and international holidays. All kinds of events, along with…

In the dynamic world of digital marketing, staying ahead of the curve is crucial. At Appnext, innovation is not just a buzzword; it’s the cornerstone of our approach to business. Recently, at ad:tech India, Siddharth Shenoy, our Country Manager for India, shared insights into Appnext’s journey and the ever-evolving landscape of mobile advertising. Siddharth’s journey with Appnext spans seven years, during which he has witnessed and contributed to the company’s growth in the Indian market. From the nascent stages of app marketing to the current landscape boasting over 1000’s of apps, Siddharth has been at the forefront of forging key…