As digital touchpoints multiply and programmatic advertising powers billions of ad placements daily, the risks of ads appearing alongside harmful, inappropriate, or controversial content have made safeguarding brand reputation a non-negotiable priority for advertisers worldwide. In fact, according to a study by CHEQ, ad fraud and unsafe placements cost global advertisers $35 billion in 2022, with projections suggesting this figure could rise to $50 billion in 2025. From Fortune 500 companies to niche businesses, no brand is immune to the repercussions of a brand safety breach. So, how can advertisers ensure their ads are both impactful and secure? The answer…
While the COVID-19 pandemic may now feel like a distant memory for many, its ripple effects continue to reshape industries across the globe. Few sectors experienced as profound…
In the race for mobile app success, tapping into high-intent users before your competitors do is the ultimate growth hack. As app marketers and developers look for ways…
Maximizing Branding Demand: Why OEMs Are the Future of Targeted Marketing
The global mobile market was valued at approximately $140.5 billion in 2022 and is projected to reach $173.4 billion by 2026. Branding in today’s competitive environment demands more than just visibility—it requires engaging with highly active and device-native audiences. A recent study reveals that 46% of global users reported browsing the app stores, stressing the growing importance of targeted branding demand. Businesses are increasingly adopting segmented approaches to branding to cater to specific audience needs across different stages of the customer journey. This evolution has given rise to awareness, consideration, and conversion-focused strategies. While conventional digital advertising remains a staple,…
As we move further into 2025, mobile advertising continues to evolve at an extraordinary pace, driven by the latest technological advancements. With mobile commanding over 70% of global…
Love it or loathe it, Valentine’s Day is undeniably big business. Whether you see it as a heartfelt celebration of love or a clever invention by greeting card…
Why OEMs are an Important Advertising Channel
As global mobile device usage continues to show remarkable growth— mobile subscribers are projected to increase to 6.3 billion by 2030, encompassing 74% of the population. With users spending an average of 4.8 hours daily on mobile devices—more than half of their digital time—capturing their attention at the right moment is critical for brands. OEMs (Original Equipment Manufacturers) are emerging as pivotal players in transforming how brands engage with their target audiences. By leveraging their unique position within the device ecosystem, OEMs provide direct access to users through pre-installed apps, app recommendations, and native device notifications, offering seamless and impactful…
As I reflect on Africa’s future, I am filled with optimism about the transformative role digital platforms will play across the continent. Africa’s digital economy is evolving at…
As we approach 2025, mobile marketers are reflecting on how to allocate their ad budgets effectively, driven by rapidly changing consumer preferences and emerging trends. What does the…