In a world where users swipe, scroll, and skip in seconds, the right app discovery strategy isn’t just an advantage—it’s a necessity. With over 2.6 million apps on Google Play and 2.2 million in the App Store, the competition for user engagement is fierce. 25% of apps are abandoned after a single use, and retention rates drop dramatically within weeks, making first impressions critical. (Source) So, how do you break through the noise?— The answer lies in Dynamic Preload—a smarter way to connect users with apps they actually want, right at the moment they’re most engaged.But not all preloads are…
As digital touchpoints multiply and programmatic advertising powers billions of ad placements daily, the risks of ads appearing alongside harmful, inappropriate, or controversial content have made safeguarding brand…
While the COVID-19 pandemic may now feel like a distant memory for many, its ripple effects continue to reshape industries across the globe. Few sectors experienced as profound…
Unlocking Growth: The Power of OEM Advertising for User Acquisition
In the race for mobile app success, tapping into high-intent users before your competitors do is the ultimate growth hack. As app marketers and developers look for ways to enhance their user acquisition (UA) strategies, Original Equipment Manufacturer (OEM) advertising has emerged as a powerful tool. Imagine you’re launching a fitness app in your region. Instead of relying on users to search for your app in the app store, you partner with a device manufacturer. With the Play Auto Install solution for example, your app is directly available to thousands of high-intent users as soon as they set up their…
The global mobile market was valued at approximately $140.5 billion in 2022 and is projected to reach $173.4 billion by 2026. Branding in today’s competitive environment demands more…
As we move further into 2025, mobile advertising continues to evolve at an extraordinary pace, driven by the latest technological advancements. With mobile commanding over 70% of global…
How App Marketers Can Turn Love into Downloads This Valentine’s Day
Love it or loathe it, Valentine’s Day is undeniably big business. Whether you see it as a heartfelt celebration of love or a clever invention by greeting card companies, one thing is clear: it’s a golden opportunity for app marketers. What began as a holiday dominated by florists and card shops has evolved into a digital goldmine, offering marketers the chance to drive downloads and forge meaningful, lasting relationships with users. In regions such as North America, Europe, Australia, Latin America, and parts of Asia, February 14 and the days leading up to it are marked by a flurry of…
As global mobile device usage continues to show remarkable growth— mobile subscribers are projected to increase to 6.3 billion by 2030, encompassing 74% of the population. With users…
As I reflect on Africa’s future, I am filled with optimism about the transformative role digital platforms will play across the continent. Africa’s digital economy is evolving at…