The Morning I Got the CallIt was 8:43 AM on a Tuesday when I got the message:”We’re launching the new app next month. It’s yours to market.”Excitement. Pressure. And then a question: What would I actually need to do this right?If I Were Launching an App, This Is the Marketing Stack I Would BuildMarketing an app in 2025 isn’t about throwing money at ads. It’s about building a lean, smart stack that helps you reach the right users, at the right moment, in the right way. So I opened a fresh planning board and got to work—mapping out the exact…
After months of brainstorming, coding, designing, testing, and maybe a few sleepless nights, your app is finally live. You hit “publish” on the app store with fingers crossed,…
How Brands Can Hit a Six This IPL Season with Contextual, Real-Time Engagement Introduction It’s that time of the year again—stadiums roaring, group chats buzzing, and millions of…
7 Signs You’re an App Marketer
Welcome to the World of the Modern App Marketer Are you the kind of person who tracks retention before finishing your morning coffee? Do you celebrate a 0.2% bump in click-through rate like it’s a major victory? If yes, you’re not just any marketer- you’re an app marketer. In today’s hyper-competitive mobile app marketing landscape, creativity alone isn’t enough. It takes a sharp eye on metrics, a deep understanding of user behavior, and access to tools that enable real-time action. Whether you work with a leading app marketing agency or handle campaigns in-house, one thing is clear: winning requires strategy.…
In a world where users swipe, scroll, and skip in seconds, the right app discovery strategy isn’t just an advantage—it’s a necessity. With over 2.6 million apps on…
As digital touchpoints multiply and programmatic advertising powers billions of ad placements daily, the risks of ads appearing alongside harmful, inappropriate, or controversial content have made safeguarding brand…
EdTech & HealthTech: Pandemic-Driven Boon or Enduring Revolution?
While the COVID-19 pandemic may now feel like a distant memory for many, its ripple effects continue to reshape industries across the globe. Few sectors experienced as profound a transformation as education and healthcare. During lockdowns, as millions were confined to their homes, the critical role of these industries became undeniably apparent. EdTech and HealthTech, once viewed as niche, emerged as essential solutions to urgent challenges in learning and healthcare delivery. Today, even as the immediate pressures of the pandemic have eased, these sectors remain vital—driving innovation, increasing accessibility, and democratizing access to these indispensable resources. EdTech’s Permanent Evolution During…
In the race for mobile app success, tapping into high-intent users before your competitors do is the ultimate growth hack. As app marketers and developers look for ways…
The global mobile market was valued at approximately $140.5 billion in 2022 and is projected to reach $173.4 billion by 2026. Branding in today’s competitive environment demands more…