As we move further into 2025, mobile advertising continues to evolve at an extraordinary pace, driven by the latest technological advancements. With mobile commanding over 70% of global digital ad spend, forward-thinking brands are leveraging a suite of transformative technologies, including AI, programmatic advertising, multi-touch attribution, and more, to create personalized, high-impact experiences. These innovations are empowering advertisers to establish deeper, real-time connections with users, positioning them to lead in a highly competitive market. Mobile ad spend is set to exceed $400 billion globally in 2025, with 95% of marketers intending to increase their investment in AI-driven strategies. This paradigm…
Love it or loathe it, Valentine’s Day is undeniably big business. Whether you see it as a heartfelt celebration of love or a clever invention by greeting card…
As global mobile device usage continues to show remarkable growth— mobile subscribers are projected to increase to 6.3 billion by 2030, encompassing 74% of the population. With users…
Growing the Digital Platforms Sector: A Path to Economic Growth in Africa
As I reflect on Africa’s future, I am filled with optimism about the transformative role digital platforms will play across the continent. Africa’s digital economy is evolving at an unprecedented pace, and the potential is immense. With 615 million mobile subscribers expected by 2025 and the digital economy projected to contribute $180 billion to Africa’s GDP by 2025 (approximately 5.2% of total GDP), the continent is poised to harness significant economic value. By 2050, this figure is anticipated to grow to $712 billion, underscoring the transformative potential of digital platforms in Africa. The findings are promising, but what excites me…
As we approach 2025, mobile marketers are reflecting on how to allocate their ad budgets effectively, driven by rapidly changing consumer preferences and emerging trends. What does the…
We are delighted to share that Appnext, in collaboration with Motilal Oswal Financial Services Ltd, has been honored at the prestigious exchange4media Mobile Awards – The Maddies 2024,…
Strategic Alliances: Maximizing App Growth through OEMs
Discover how strategic alliances with OEMs can enhance app visibility, user trust, and acquisition. Learn the benefits of pre-installed apps, and ad placements, and explore successful case studies and future trends in the app economy. Imagine a world where thousands of new mobile devices come to life every minute, ready to connect people, entertain, and serve countless purposes. With so many smartphones in users’ hands and millions of apps vying for their attention, how can your app stand out? Having the right partnerships for your mobile app marketing and user acquisition is key to your app’s organic and inorganic growth.…
As the holiday season approaches, app developers are presented with a golden opportunity to capture the attention of millions of potential new users. The data shows that there…
With Singles’ Day 2024 now behind us, its impact continues to echo across the e-commerce landscape. As the world’s largest shopping festival, 11/11 set the stage for impressive…