Best Practices for Customizing the Preload Experience with Dynamic Preload

In a world where users swipe, scroll, and skip in seconds, the right app discovery strategy isn’t just an advantage—it’s a necessity. With over 2.6 million apps on Google Play and 2.2 million in the App Store, the competition for user engagement is fierce. 25% of apps are abandoned after a single use, and retention rates drop dramatically within weeks, making first impressions critical. (Source) So, how do you break through the noise?— The answer lies in Dynamic Preload—a smarter way to connect users with apps they actually want, right at the moment they’re most engaged.But not all preloads are…

Unlocking Growth: The Power of OEM Advertising for User Acquisition

In the race for mobile app success, tapping into high-intent users before your competitors do is the ultimate growth hack. As app marketers and developers look for ways to enhance their user acquisition (UA) strategies, Original Equipment Manufacturer (OEM) advertising has emerged as a powerful tool. Imagine you’re launching a fitness app in your region. Instead of relying on users to search for your app in the app store, you partner with a device manufacturer. With the Play Auto Install solution for example, your app is directly available to thousands of high-intent users as soon as they set up their…

How App Marketers Can Turn Love into Downloads This Valentine’s Day

Love it or loathe it, Valentine’s Day is undeniably big business. Whether you see it as a heartfelt celebration of love or a clever invention by greeting card companies, one thing is clear: it’s a golden opportunity for app marketers. What began as a holiday dominated by florists and card shops has evolved into a digital goldmine, offering marketers the chance to drive downloads and forge meaningful, lasting relationships with users. In regions such as North America, Europe, Australia, Latin America, and parts of Asia, February 14 and the days leading up to it are marked by a flurry of…