Introduction In the fast-paced digital banking ecosystem, customer expectations are evolving, and competition is fiercer than ever. To thrive, fintech brands must deliver personalized, seamless, and value-driven experiences.One standout example of innovation and strategy in action is Enpara.com’s partnership with Appnext. This blog explores how Turkey’s pioneering digital banking platform joined forces with Appnext to deliver highly personalized user journeys, resulting in remarkable growth in engagement, conversions, and cost efficiency. About Enpara.com Launched in 2012 by QNB Finansbank, Enpara.com is Turkey’s first and leading branchless digital banking service. It operates without physical branches, enabling a fully online banking experience.This digital-only…
It’s boom time for shopping apps. With mega-sale events and regional e-commerce festivals heating up the market, mobile shopping activity is peaking, and there’s no slowdown in sight.…
What’s the first thing that comes to mind when you think of back-to-school season? Maybe it’s the smell of new books, the buzz of fresh notebooks, or the…
Beyond the Linear Funnel: Building Adaptive, Intent-Driven Journeys in a Mobile-First World
In today’s adtech landscape, winners aren’t those who serve the most impressions, but those who decode intent, adapt in real time, and engage before relevance expires. The traditional marketing funnel- awareness, consideration, conversion, is a relic of a bygone era. Built for predictable user journeys, it fails to capture the dynamic, intent-driven reality of 2025. But that funnel was built for a different era, one where user behavior followed a predictable sequence. Today, that model is obsolete as it no longer mirrors how people discover and engage with brands. The customer journey has evolved into a dynamic, intent-driven loop, shaped…
The Morning I Got the CallIt was 8:43 AM on a Tuesday when I got the message:”We’re launching the new app next month. It’s yours to market.”Excitement. Pressure.…
After months of brainstorming, coding, designing, testing, and maybe a few sleepless nights, your app is finally live. You hit “publish” on the app store with fingers crossed,…
Engaging Cricket Fans Through Personalized Mobile Ads
How Brands Can Hit a Six This IPL Season with Contextual, Real-Time Engagement Introduction It’s that time of the year again—stadiums roaring, group chats buzzing, and millions of eyes glued to mobile screens. The IPL 2025 isn’t just a cricket tournament; it’s India’s biggest digital festival. And for brands, it’s a high-stakes match of its own—where attention is the trophy and mobile engagement is the winning shot. Cricket fans don’t just watch the game—they live it, breathe it, and celebrate it on their phones. From checking fantasy league points to reacting to that last-ball six, every swipe is a chance…
Welcome to the World of the Modern App Marketer Are you the kind of person who tracks retention before finishing your morning coffee? Do you celebrate a 0.2%…
In a world where users swipe, scroll, and skip in seconds, the right app discovery strategy isn’t just an advantage—it’s a necessity. With over 2.6 million apps on…