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App Marketing

2026: The “Super Year” of Sports and the New Playground for App Marketing

A Year Like No Other: 2026 is packed with major global events, from the FIFA World Cup to the Winter Olympics, creating unprecedented opportunities for app growth.The Second Screen Reality: Fans are no longer just watching; they are engaging on mobile, ordering food, and shopping for merchandise simultaneously.Context is King: Winning these high-intent moments requires AI-powered recommendations and deep personalization, not generic broad targeting. 2026 is shaping up to be a “Super Year” for the sporting world, and it’s set to rewrite the record books. It’s a rare alignment of the stars, with the FIFA World Cup, the Winter Olympics,…

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App Discovery

Personalização impulsionada por IA: sua verdadeira vantagem na Black Friday

A Black Friday não é sobre convencer as pessoas a gastar. Elas já estão prontas para isso.No mundo todo, os consumidores gastaram US$ 74,4 bilhões na Black Friday do ano passado, parte de um gigantesco Cyber Week de US$ 314,9 bilhões. As pessoas estão enchendo carrinhos, comparando opções e os serviços “Comprar Agora, Pagar Depois” (BNPL) estão alimentando ainda mais o movimento, gerando US$ 686,3 milhões em vendas só nos EUA. O problema não é tráfego; é conversão. O usuário está com três apps de concorrentes abertos ao mesmo tempo. Todo mundo está gritando nesse mar de ofertas, mas a…

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Appnext in general

Maximizing ROI: A Guide to High-Performing Mobile Ad Formats

Introduction The mobile advertising landscape is thriving and more competitive than ever. Marketers are vying for attention in a world where every scroll, swipe, and tap counts. Simply increasing ad spend is no longer a sustainable growth strategy. When performance dips, it’s easy to blame the format or the creative.But often, the real challenge isn’t what you’re showing, it’s when and where.True ROI comes from understanding the user journey and meeting people at the exact moment of intent.It’s time to move beyond interruption and embrace intelligent integration. A Quick Look at Core Mobile Ad Formats To set the stage, let’s…

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