The Morning I Got the CallIt was 8:43 AM on a Tuesday when I got the message:”We’re launching the new app next month. It’s yours to market.”Excitement. Pressure. And then a question: What would I actually need to do this right?If I Were Launching an App, This Is the Marketing Stack I Would BuildMarketing an app in 2025 isn’t about throwing money at ads. It’s about building a lean, smart stack that helps you reach the right users, at the right moment, in the right way. So I opened a fresh planning board and got to work—mapping out the exact…

After months of brainstorming, coding, designing, testing, and maybe a few sleepless nights, your app is finally live. You hit “publish” on the app store with fingers crossed, waiting for downloads and installs to pour in. What if your app was brilliant—but no one knew it existed? The truth is, a great app alone doesn’t guarantee success.Today’s mobile users scroll past hundreds of apps daily, leaving app marketers vying for user attention.To stand out you need strategic, full-cycle app marketing. Let’s learn how full-cycle app marketing really works.What Is App Marketing, Really? App marketing is the process of promoting a…

In a world where users swipe, scroll, and skip in seconds, the right app discovery strategy isn’t just an advantage—it’s a necessity. With over 2.6 million apps on Google Play and 2.2 million in the App Store, the competition for user engagement is fierce. 25% of apps are abandoned after a single use, and retention rates drop dramatically within weeks, making first impressions critical. (Source) So, how do you break through the noise?— The answer lies in Dynamic Preload—a smarter way to connect users with apps they actually want, right at the moment they’re most engaged.But not all preloads are…

As digital touchpoints multiply and programmatic advertising powers billions of ad placements daily, the risks of ads appearing alongside harmful, inappropriate, or controversial content have made safeguarding brand reputation a non-negotiable priority for advertisers worldwide. In fact, according to a study by CHEQ, ad fraud and unsafe placements cost global advertisers $35 billion in 2022, with projections suggesting this figure could rise to $50 billion in 2025. From Fortune 500 companies to niche businesses, no brand is immune to the repercussions of a brand safety breach. So, how can advertisers ensure their ads are both impactful and secure? The answer…

While the COVID-19 pandemic may now feel like a distant memory for many, its ripple effects continue to reshape industries across the globe. Few sectors experienced as profound a transformation as education and healthcare. During lockdowns, as millions were confined to their homes, the critical role of these industries became undeniably apparent. EdTech and HealthTech, once viewed as niche, emerged as essential solutions to urgent challenges in learning and healthcare delivery. Today, even as the immediate pressures of the pandemic have eased, these sectors remain vital—driving innovation, increasing accessibility, and democratizing access to these indispensable resources. EdTech’s Permanent Evolution During…