The glow of Diwali lights, families shopping online, quick-commerce deliveries racing through the streets, India’s festive season is no longer just a celebration; it’s the single biggest growth moment for apps. In 2025, user acquisition isn’t about a one-week sales spike; it’s about sustained growth over nearly nine weeks of celebrations, shopping, and digital engagement. If you’re an app marketer, this is your Super Bowl. The question is, will you just watch the surge, or will you ride it with a smart user acquisition strategy that wins installs, boosts engagement, and builds retention? Festive Season 2025: The Nine-Week Growth Engine…
Maximizing ROI: A Guide to High-Performing Mobile Ad Formats
Introduction The mobile advertising landscape is thriving and more competitive than ever. Marketers are vying for attention in a world where every scroll, swipe, and tap counts. Simply increasing ad spend is no longer a sustainable growth strategy. When performance dips, it’s easy to blame the format or the creative.But often, the real challenge isn’t what you’re showing, it’s when and where.True ROI comes from understanding the user journey and meeting people at the exact moment of intent.It’s time to move beyond interruption and embrace intelligent integration. A Quick Look at Core Mobile Ad Formats To set the stage, let’s…
Beyond Metros: The Guide to Ad Personalization in India
Introduction India’s mobile landscape is a marketer’s dream and challenge, all at once. With over 85% of households having mobile penetration and Android dominating nearly 95% of the market, the potential to reach users directly is unprecedented. However, this immense audience isn’t a monolith. They are spread across thousands of cities, speak hundreds of dialects, and are tired of irrelevant ads. The era of broad-stroke marketing is over. To win in 2025 and beyond, brands must master hyper-local, intent-driven ad personalization in India, turning mass reach into meaningful, one-on-one connections. The Real India: Why Hyper-Local is the New Mainstream For…
Appnext and HONOR Announce Strategic Partnership to Enhance Mobile Experience Across EMEA
In a move set to reshape mobile discovery and user engagement, Appnext, the leading independent growth platform (part of the Affle group), has announced a strategic partnership with HONOR, one of the leading smartphone brands. This collaboration positions Appnext as the exclusive partner integrated into HONOR devices in Europe, managing its App Market inventory. Expansion plans into additional global markets are already underway. HONOR X Appnext: A New Advertising Channel HONOR has partnered with Appnext, a leader in AI-driven app discovery and growth solutions, to deliver personalized mobile experiences to users while creating new advertising opportunities for brands and app…
Why the Psychology of Impulse is the Secret Weapon in User Acquisition
Think about the last time you stood at a supermarket checkout. That strategically placed chocolate bar or packet of chips wasn’t there by accident. It’s a carefully crafted trigger for an impulse buy. For decades, retailers have mastered this psychology in the physical world. Today, the smartest app marketers are replicating this strategy not in the aisle, but on the mobile screen. During holiday promo periods, installs of shopping apps spike 42% above the daily average, proving that timing and placement can transform curiosity into downloads. This isn’t about random pop-ups; it’s a sophisticated user acquisition strategy that leverages context…
Holiday Cheer or Personalization Overload? Where to Draw the Line
This festive season, the rules of engagement are shifting. Shoppers aren’t just looking for discounts or flashier ads-they’re seeking experiences that feel relevant, respectful, and truly helpful. In 2024, festive sales accounted for 40–50% of annual revenue for many Indian retailers, and with India’s e-commerce market expected to hit $160 billion by the end of 2025, the stakes are higher than ever. The winning edge? Personalization done right-not generic, but contextual, timely, and trust-driven. This blog explores why personalization is now the ultimate festive differentiator, how brands can apply it effectively, where to avoid crossing the line into overload, and…
How Enpara.com Transformed Digital Banking with Appnext’s AI-Powered Recommendations
Introduction In the fast-paced digital banking ecosystem, customer expectations are evolving, and competition is fiercer than ever. To thrive, fintech brands must deliver personalized, seamless, and value-driven experiences.One standout example of innovation and strategy in action is Enpara.com’s partnership with Appnext. This blog explores how Turkey’s pioneering digital banking platform joined forces with Appnext to deliver highly personalized user journeys, resulting in remarkable growth in engagement, conversions, and cost efficiency. About Enpara.com Launched in 2012 by QNB Finansbank, Enpara.com is Turkey’s first and leading branchless digital banking service. It operates without physical branches, enabling a fully online banking experience.This digital-only…
Shopping Apps Are Big Business — But How Do You Gain Yours a Big Audience in 2025?
It’s boom time for shopping apps. With mega-sale events and regional e-commerce festivals heating up the market, mobile shopping activity is peaking, and there’s no slowdown in sight. While the traditional holiday season (from Singles’ Day and Double 12 to Christmas and New Year sales) still drives significant traffic, mobile commerce in 2025 isn’t just about festive spikes anymore. It has evolved into an everyday habit, a daily opportunity for shopping apps to acquire, engage, and retain users. Globally, mobile shopping behavior has become deeply embedded in consumer lifestyles. The shopping app market is projected to reach $2.89 trillion by…
Back-to-School Shopping Trends: What’s Driving Consumer Choices This Season
What’s the first thing that comes to mind when you think of back-to-school season? Maybe it’s the smell of new books, the buzz of fresh notebooks, or the excitement and nerves of a first day. But for marketers, it’s a critical shopping season, bursting with opportunity. So what triggers a consumer’s shopping spree right before schools and colleges reopen? When do they start shopping, how do they decide what to buy, and where do they spend their money? Let’s dive into the key factors of this exciting season and how marketers can create campaigns that truly connect and convert. 1.…