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Virality

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The ‘Yo’ Effect

The Internet went crazy this week over the inexplicable rise to fame and fortune of the app “Yo” and its developer Or Arbel and his boss Moshe Hogeg, both of Mobli (a photo and video sharing service). Said Robert Scoble, “This is the stupidest, most addictive app I’ve ever seen in my life” sealing the app’s fate as the next must-have thing. ONE MILLION users later, you can’t buy that kind of virality. And, like most communication apps, it has viralilty built in, or, in other words, it takes two to Yo. You could almost hear the sound of air…