Appnext recently held an event in Jakarta in partnership with RevX, focused on new app marketing strategies at the device level which bring a dramatic change in user acquisition methods. With some top-level speakers leading the debate, we were able to get a view of the new era of app discovery, including advice on best practices for end-to-end customer experience, from device-level app discovery to measurement, attribution, and optimization.
Schools are out for summer, but learning doesn’t need to stop during the holiday period. With educational apps now one of the largest and most popular verticals, there…
It’s true to say that the Covid-19 pandemic changed our lifestyles in many ways. While some of those changes have been reversed now that life has returned to…
Indonesia’s mobile landscape is transforming. In recent years, this buoyant Southeast Asian app economy has been growing at a record pace, in part thanks to the proliferation of entertainment, e-commerce and fintech apps, which have been embraced by Indonesia’s smartphone-savvy millennial and Gen-Z consumers. In the midst of this mobile revolution, Appnext is playing a pivotal role in reshaping the way users discover and engage with mobile apps. Leveraging advanced technology, we are ushering in a new era of app discovery, creating an unparalleled and ultra-engaging smartphone experience for millions of users in Indonesia. Entertainment apps have enjoyed the most…
Amazon Prime Day, one of the most anticipated shopping events of the year, is just around the corner. it represents a massive opportunity to boost your global sales,…
Fitness apps have been growing in popularity ever since the pandemic hit in 2020, and there’s no sign that they’re losing their appeal. Indeed, with the warmer and…
The recent release of AppsFlyer’s inaugural country performance index has given the mobile industry plenty of food for thought. While previous indexes have ranked media sources, this data analysis has focused on how geography might impact a successful campaign. Delving into AppsFlyer’s findings, it is clear that marketers need a defined user acquisition strategy that is tailored according to location if they are to get the most bang for their buck — and Appnext is positioned to help. Localization is Key: Communication, Dating and Education Apps Bangladesh, Russia, India, Saudi Arabia, and Kazakhstan emerged as key players for user acquisition…
Summer is almost here and that means boom time for travel apps.
Want to get yours discovered, downloaded and used by travelers planning their summer trips? Appnext can help you put your travel app on the map.
It is sometimes said that the golden rule of customer service is to make the customer feel valued. When customers feel important and appreciated, they are more likely…