Appnext and RevX’s Mobile Marketing Magnified Event – The Best Bits

Appnext recently held an event in Jakarta in partnership with RevX, focused on new app marketing strategies at the device level which bring a dramatic change in user acquisition methods. With some top-level speakers leading the debate, we were able to get a view of the new era of app discovery, including advice on best practices for end-to-end customer experience, from device-level app discovery to measurement, attribution, and optimization.

Appnext is Shaking Up Indonesia’s Vibrant App Economy

Indonesia’s mobile landscape is transforming. In recent years, this buoyant Southeast Asian app economy has been growing at a record pace, in part thanks to the proliferation of entertainment, e-commerce and fintech apps, which have been embraced by Indonesia’s smartphone-savvy millennial and Gen-Z consumers. In the midst of this mobile revolution, Appnext is playing a pivotal role in reshaping the way users discover and engage with mobile apps. Leveraging advanced technology, we are ushering in a new era of app discovery, creating an unparalleled and ultra-engaging smartphone experience for millions of users in Indonesia. Entertainment apps have enjoyed the most…

Location, Location, Location: Why Geography Matters For User Acquisition

The recent release of AppsFlyer’s inaugural country performance index has given the mobile industry plenty of food for thought. While previous indexes have ranked media sources, this data analysis has focused on how geography might impact a successful campaign. Delving into AppsFlyer’s findings, it is clear that marketers need a defined user acquisition strategy that is tailored according to location if they are to get the most bang for their buck — and Appnext is positioned to help. Localization is Key: Communication, Dating and Education Apps Bangladesh, Russia, India, Saudi Arabia, and Kazakhstan emerged as key players for user acquisition…