Any assessment is based on the analytical data and statistical information. The questions of how to choose and a
djust a particular analytics and how to determine the required monitored events along with other technical issues are beyond the scope of this article. Here we will focus our attention on interpreting the most crucial indicators only.
appnext platform is here to help you build and grow great mobile businesses. In fact, your feedback and stories motivate us to grow and evolve in turn. This…
Apps March Forward As app development marches on unabated, there are many things that may be argued among developers and publishers. Though, one thing will be agreed upon.…
How to Invest Your App Marketing Budget Wisely
How to Invest Your App Marketing Budget Wisely
The mobile app industry is now witnessing an unprecedentedly rapid growth. Every day there are new games being released by game publishing titans who seem to have all the resources they need to make each new app a huge success: massive marketing budgets, their own traffic, world-famous name and reputation, and a great number of loyal customers. It is no wonder, then, that the competition for each new user at the market is really cutthroat. In this situation, independent developers have considerably fewer chances to hit it off immediately in stores. The average CPI now amounts to $1,8 – 2 and it keeps growing steadily, however, not every game or app can get an LTV of $1,5 per user.
March is already here, and so is our March promotion! The first promotional item is actually the extension of our February promotion:
ClickTag – shortening the cycle, increasing your revenues
One of the main obstacles we are constantly thinking about is the length of the conversion funnel. A user sees the ad, clicks on the ad, goes to the install page and and installs the apps. During these 3 steps, many of the users drop out and go elsewhere. with the more games button, the conversion funnel is even longer, as users click on the promotion which only then opens the ad. Shortening this cycle can improve conversions and increase your eCPM.
Dong Nguyen is the most important mobile games developer on the planet today. Don’t ever expect to hear from him again. Nguyen, developer of the hysterical hit “Flappy Bird”,…
Have you started working with our new SDK? Here’s another great example of how effective it is: A new developer joined appnext after trying 3 different networks. The…