How to Invest Your App Marketing Budget Wisely

The mobile app industry is now witnessing an unprecedentedly rapid growth. Every day there are new games being released by game publishing titans who seem to have all the resources they need to make each new app a huge success: massive marketing budgets, their own traffic, world-famous name and reputation, and a great number of loyal customers. It is no wonder, then, that the competition for each new user at the market is really cutthroat. In this situation, independent developers have considerably fewer chances to hit it off immediately in stores. The average CPI now amounts to $1,8 – 2 and it keeps growing steadily, however, not every game or app can get an LTV of $1,5 per user.