Appnext, the leading app monetization and distribution platform, today announced the launch of its native video ad solution, allowing app publishers to integrate and distribute beautiful, contextually relevant app trailers using a Cost-Per-Install (CPI) based model. This new solution seamlessly streams app trailers for game apps as well as a number of utility apps in various lifestyle verticals including news, dining, health and gaming among others. The video ads allow consumers to experience new apps through engaging 15-30 second video trailers before downloading. Read the full article
Our new Forbes column by Appnext Founder, Elad Natanson, has just been published -:App-Install Ads – A Mainstay of The New Mobile Economy Recent Forbes articles from Appnext : How Major Brands…
You may be interested in developing what you think will be the next big app that will make you a huge success. You might have poured all your…
Top 50 Mobile Marketing Tools and Platforms for Business
60 Second Marketer, a website that provides tools, tips and tutorials, mentioned Appnext in a blog post outlining the top 50 mobile marketing tools and platforms to grow sales and revenues. 60 Second Marketer is written by Jamie Turner, the CEO of the 60 Second Marketer and 60 Second Communications, a marketing communications agency that works with national and international brands. He is the co-author of “How to Make Money with Social Media” and “Go Mobile” and is a popular marketing speaker at events, trade shows and corporations around the globe. http://60secondmarketer.com/blog/2015/08/03/mobile-marketing-tools/
You know that your business needs an optimal campaign. But how do you build one that’s realistic, innovative and doable today? If you haven’t attend our recent webinar,…
An article in the ‘Times of India’ on April 6th ran the headline: ‘Myntra to shut website from May 1.’ To a casual observer, this statement might have…
How Major Brands Combine App Innovation With Old-Fashioned Marketing Principles to Win in Mobile
Consumer brands used to follow a handful of fairly simple strategies to connect with their customers. But today’s consumer is being increasingly bombarded by a dizzying amount of information on different screens vying for their attention. How can brands rise above the noise, especially in mobile? One way brands can try to engage with their customer is through branded apps. In 2014, mobile users spent 86 percent of their time spent on mobile in apps as opposed to on the mobile web. Two great examples are Nike, using their Nike+ app and Starbucks with their mobile wallet payment system. Read the full article by Appnext Founder and a…
A few months ago we introduced the Direct-Buy campaigns to enable app advertisers to buy directly from the top performing partners. Bringing this new solution to the Appnext…
Looking back to 2014 we are proud to announce a 300% percent year-over-year growth. The growth is largely attributed to the introduction of direct-buy campaigns via the first…