Following the recent AFMSAMA event in Johannesburg, one message was clear: South Africa is no longer just a regional player in the app economy, it’s emerging as a testbed for high-value, high-retention growth strategies across Sub-Saharan Africa (SSA).The latest AppsFlyer “State of App Marketing in SSA – 2025” report reinforces this view, showing that despite budget pressures, South Africa’s app market is expanding in both scale and sophistication. South Africa in Context: A Market Moving Up the Value Chain South Africa is currently experiencing strong double-digit growth in app installs, with Android projected to rise 14% and iOS an astonishing…
In a move set to reshape mobile discovery and user engagement, Appnext, the leading independent growth platform (part of the Affle group), has announced a strategic partnership with…
Think about the last time you stood at a supermarket checkout. That strategically placed chocolate bar or packet of chips wasn’t there by accident. It’s a carefully crafted…
Holiday Cheer or Personalization Overload? Where to Draw the Line
This festive season, the rules of engagement are shifting. Shoppers aren’t just looking for discounts or flashier ads-they’re seeking experiences that feel relevant, respectful, and truly helpful. In 2024, festive sales accounted for 40–50% of annual revenue for many Indian retailers, and with India’s e-commerce market expected to hit $160 billion by the end of 2025, the stakes are higher than ever. The winning edge? Personalization done right-not generic, but contextual, timely, and trust-driven. This blog explores why personalization is now the ultimate festive differentiator, how brands can apply it effectively, where to avoid crossing the line into overload, and…
In today’s fragmented digital landscape, connecting with Gen Z and Millennials requires more than catchy copy or a flashy video ad. These digital natives have grown up with…
Native, On-Device, and Always Relevant The mobile gaming industry is booming, with global revenue expected to hit $111.4 billion (Newzoo). Yet, even as downloads grow, the challenge of…
How Enpara.com Transformed Digital Banking with Appnext’s AI-Powered Recommendations
Introduction In the fast-paced digital banking ecosystem, customer expectations are evolving, and competition is fiercer than ever. To thrive, fintech brands must deliver personalized, seamless, and value-driven experiences.One standout example of innovation and strategy in action is Enpara.com’s partnership with Appnext. This blog explores how Turkey’s pioneering digital banking platform joined forces with Appnext to deliver highly personalized user journeys, resulting in remarkable growth in engagement, conversions, and cost efficiency. About Enpara.com Launched in 2012 by QNB Finansbank, Enpara.com is Turkey’s first and leading branchless digital banking service. It operates without physical branches, enabling a fully online banking experience.This digital-only…
It’s boom time for shopping apps. With mega-sale events and regional e-commerce festivals heating up the market, mobile shopping activity is peaking, and there’s no slowdown in sight.…
What’s the first thing that comes to mind when you think of back-to-school season? Maybe it’s the smell of new books, the buzz of fresh notebooks, or the…