solution Publishers Advertisers OEMs & Operators Technology
company Contact Us About Us Careers
resources Blog
Appnext in general

Shopping Apps Are Big Business — But How Do You Gain Yours a Big Audience in 2025?

It’s boom time for shopping apps. With mega-sale events and regional e-commerce festivals heating up the market, mobile shopping activity is peaking, and there’s no slowdown in sight. While the traditional holiday season (from Singles’ Day and Double 12 to Christmas and New Year sales) still drives significant traffic, mobile commerce in 2025 isn’t just about festive spikes anymore. It has evolved into an everyday habit, a daily opportunity for shopping apps to acquire, engage, and retain users. Globally, mobile shopping behavior has become deeply embedded in consumer lifestyles. The shopping app market is projected to reach $2.89 trillion by…

by
Keep Reading
Appnext in general

Smarter App Marketing Starts Here: Must-Have Tools for An App Marketer

The Morning I Got the CallIt was 8:43 AM on a Tuesday when I got the message:”We’re launching the new app next month. It’s yours to market.”Excitement. Pressure. And then a question: What would I actually need to do this right?If I Were Launching an App, This Is the Marketing Stack I Would BuildMarketing an app in 2025 isn’t about throwing money at ads. It’s about building a lean, smart stack that helps you reach the right users, at the right moment, in the right way. So I opened a fresh planning board and got to work—mapping out the exact…

by
Keep Reading
App Marketer
App Marketing

7 Signs You’re an App Marketer

Welcome to the World of the Modern App Marketer Are you the kind of person who tracks retention before finishing your morning coffee? Do you celebrate a 0.2% bump in click-through rate like it’s a major victory? If yes, you’re not just any marketer- you’re an app marketer. In today’s hyper-competitive mobile app marketing landscape, creativity alone isn’t enough. It takes a sharp eye on metrics, a deep understanding of user behavior, and access to tools that enable real-time action. Whether you work with a leading app marketing agency or handle campaigns in-house, one thing is clear: winning requires strategy.…

by
Keep Reading
Load More