Today’s app market is so competitive that much like Olympic athlete’s developers around the globe are struggling to beat the competition, gain exposure, and get “gold” from their apps. With the upcoming 2024 Olympics we decided to show you 3 things the Olympics and the app business have in common. Ready – get set – Go! Nothing like a little bit of Competition If you think about it, the app business is exactly like the Olympics except the main event doesn’t happen every four years it’s a year-round, daily competition that requires constant maintenance, hard work. Olympic athletes and app developers…

The data from last year, as summarized in the State of Mobile Report published annually by data.ai, was, as ever, an illuminating snapshot into global mobile trends of the previous year. These insights from data.ai are almost an “App Oscars” in which certain verticals are celebrated by users as if winning the academy award for their innovative and engaging experiences. The overall narrative of the mobile app economy in 2023 was one of resilience and resurgence. After a brief slowdown in 2022, consumer spending on apps climbed by 3% to a staggering $171 billion in 2023. This growth was not…

As the dust settles on another electrifying edition of ad:tech Delhi, we’re delighted to share some #BuiltToLast moments from Team Affle! ad:tech Delhi 2024 was a bustling hub for over 6,000 attendees from the marketing, technology, media, and advertising worlds. Held over two days, ad:tech the event served as a melting pot of ideas, insights, and strategies poised to shape the future of advertising and technology landscape. With a focus on innovation and collaboration, at Affle we showcased five of our innovative platforms under one roof: Appnext, ConvergeAI, mDSP, Newton, and RevX. This consolidated approach demonstrated the diverse strengths of…