solution Publishers Advertisers OEMs & Operators Technology
company Contact Us About Us Careers
resources Blog
Personalized Mobile Apps
App Marketing

Engaging Cricket Fans Through Personalized Mobile Ads

How Brands Can Hit a Six This IPL Season with Contextual, Real-Time Engagement Introduction It’s that time of the year again—stadiums roaring, group chats buzzing, and millions of eyes glued to mobile screens. The IPL 2025 isn’t just a cricket tournament; it’s India’s biggest digital festival. And for brands, it’s a high-stakes match of its own—where attention is the trophy and mobile engagement is the winning shot. Cricket fans don’t just watch the game—they live it, breathe it, and celebrate it on their phones. From checking fantasy league points to reacting to that last-ball six, every swipe is a chance…

by
Keep Reading
Appnext in general

The Brand Safety Offered by OEM Inventory

As digital touchpoints multiply and programmatic advertising powers billions of ad placements daily, the risks of ads appearing alongside harmful, inappropriate, or controversial content have made safeguarding brand reputation a non-negotiable priority for advertisers worldwide. In fact, according to a study by CHEQ, ad fraud and unsafe placements cost global advertisers $35 billion in 2022, with projections suggesting this figure could rise to $50 billion in 2025. From Fortune 500 companies to niche businesses, no brand is immune to the repercussions of a brand safety breach. So, how can advertisers ensure their ads are both impactful and secure? The answer…

by
Keep Reading
OEM Marketing
Appnext in general

Maximizing Branding Demand: Why OEMs Are the Future of Targeted Marketing

The global mobile market was valued at approximately $140.5 billion in 2022 and is projected to reach $173.4 billion by 2026. Branding in today’s competitive environment demands more than just visibility—it requires engaging with highly active and device-native audiences. A recent study reveals that 46% of global users reported browsing the app stores, stressing the growing importance of targeted branding demand. Businesses are increasingly adopting segmented approaches to branding to cater to specific audience needs across different stages of the customer journey. This evolution has given rise to awareness, consideration, and conversion-focused strategies. While conventional digital advertising remains a staple,…

by
Keep Reading
Load More