Introduction
In the fast-paced digital banking ecosystem, customer expectations are evolving, and competition is fiercer than ever. To thrive, fintech brands must deliver personalized, seamless, and value-driven experiences.
One standout example of innovation and strategy in action is Enpara.com’s partnership with Appnext. This blog explores how Turkey’s pioneering digital banking platform joined forces with Appnext to deliver highly personalized user journeys, resulting in remarkable growth in engagement, conversions, and cost efficiency.
About Enpara.com
Launched in 2012 by QNB Finansbank, Enpara.com is Turkey’s first and leading branchless digital banking service. It operates without physical branches, enabling a fully online banking experience.
This digital-only approach reduces overhead and allows Enpara.com to pass the savings directly to customers through better rates and more efficient services.
By simplifying access to financial tools and prioritizing customer value, Enpara.com quickly became a top choice for tech-savvy consumers seeking a modern banking experience.
The Challenge: Scaling Engagement & Acquisitions Efficiently
Despite its early success, Enpara.com aimed to scale its user acquisition and engagement strategies while optimizing its Cost per Acquisition (CPA).
The primary challenges included:
- Increasing click-through rates (CTR) to attract high-quality traffic
- Encouraging users to initiate more video chat sessions for service support
- Reducing CPA to improve marketing efficiency and ROI
To meet these goals, Enpara.com needed a solution that was not only data-driven but also deeply personalized to resonate with its mobile-first audience.
The Solution: Appnext’s AI-Powered Recommendations
To tackle these challenges, Enpara.com turned to Appnext, a leader in contextual and on-device app discovery. The collaboration focused on integrating Appnext’s recommendation engine into mobile user journeys to deliver contextual app placements that truly resonated with user intent.
Appnext’s AI-driven technology allowed Enpara.com to:
- Display app recommendations within native app experiences
- Serve highly relevant content through dynamic ad formats
- Reach high-intent users via contextual targeting
Together, Enpara.com and Appnext created a mobile marketing ecosystem built on personalization and performance.
Impact in Year One: Results that Speak Volumes
The partnership quickly produced impressive results, validating the power of AI-driven user engagement:
- Video chat sessions surged by 370% – showing a significant boost in user interactions and service engagement
- CPA reduced by 35% – indicating more cost-efficient marketing strategies
- CTR rose by 63% – reflecting stronger ad performance and user intent alignment
These results were a direct outcome of integrating Appnext’s technology into Enpara.com’s user acquisition strategy and optimizing placements based on real-time behavior and preferences.
Xiaomi Campaign Integration: A Step Further in On-Device Discovery
Building on this success, Appnext and Enpara.com expanded the partnership with a targeted campaign on Xiaomi devices.
By embedding recommendations directly into the Xiaomi device ecosystem, the campaign achieved:
- 338% increase in video chat sessions
- 30% reduction in CPA
- 63% increase in CTR
This strategic move unlocked an additional layer of user engagement by reaching consumers directly on their smartphones—where digital banking begins.
Client Testimonial
“Appnext’s AI-powered solutions helped us improve the conversion rates of our mobile app-focused campaigns and our new customer acquisition strategy. Appnext has been a valuable business partner, both through their app inventory and Xiaomi Ads. We enjoyed working with their experienced team and became one team. I am confident we’ll continue to reach challenging goals together.”
— Kaan Küçükarslan, Senior Digital Marketing Manager, Enpara.com
Conclusion
Enpara.com’s digital-first DNA, combined with Appnext’s AI-driven marketing technology, created a roadmap for performance-driven growth. By prioritizing personalization, context, and intelligent targeting, this partnership successfully redefined digital banking acquisition strategies.
For other digital platforms aiming to scale smartly and efficiently, this case study is a benchmark. With the right tech partner, real-time personalization and ROI don’t have to be trade-offs—they can go hand-in-hand.
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