Siddharth Shenoy, Author at The Appnext Blog

App Marketing December 5, 2025

The AppsFlyer Performance Index 2025: What Appnext’s Rankings Mean for Your Growth Strategy

Quick Takeaways The Gold Standard: The AppsFlyer Performance Index is the industry’s most rigorous report card, evaluating media sources on volume, fraud rates, and retention.Scale Meets Quality: Appnext ranked #3 in Life & Culture (Volume) and #5 in Personal Investing (Power), in the India/APAC region, proving we deliver both mass reach and high-value users.Strategic Shift: Marketers in 2025 are prioritizing “Power Rankings” (retention) over simple install volume to drive long-term profitability. As we approach the end of the year, the mobile marketing industry turns its attention to one decisive report: the AppsFlyer Performance Index, Edition 2025. In a crowded ecosystem…

App Discovery May 4, 2021

India’s Short Video App Boom Is A Lesson For Other Developers

Short video apps are an indispensable part of the social entertainment landscape. Since the sensational rise of TikTok in the last few years, user-generated short video content has become a staple in social media. Following the Indian government’s decision to ban Chinese-owned TikTok, there has been a fierce battle among other developers to attract the millions of users the platform left behind. This latest app battle demonstrates an important lesson for developers.

App Discovery April 8, 2021

India Expansion And What Advertisers Need To Know About Media Buying

We want to share some wisdom from Siddharth Shenoy, who is the Country Manager for our biggest and most established market, India.

Siddharth discussed everything from why Appnext is so successful in his region to the importance of effective media buying for getting that all-important growth in a crowded and competitive app ecosystem.