1. Mobile Growth According to the Global Digital Snapshot report, “a smartphone user consumes on average of 70% more mobile traffic per month than in 2016.” The rapid growth of mobile app penetration into our lives directly affects the increase in the number of mobile-first companies that consider mobile advertising as a high priority. Mobile advertising spending grew by 49% worldwide, and Russia is no exception. 2. Cross-platform measurements and deep links The giants of the industry have been building their fortresses and creating the right conditions to maximize LTV and to retain users. For instance, Google AMP pages keep…