Following the recent AFMSAMA event in Johannesburg, one message was clear: South Africa is no longer just a regional player in the app economy, it’s emerging as a testbed for high-value, high-retention growth strategies across Sub-Saharan Africa (SSA).The latest AppsFlyer “State of App Marketing in SSA – 2025” report reinforces this view, showing that despite budget pressures, South Africa’s app market is expanding in both scale and sophistication. South Africa in Context: A Market Moving Up the Value Chain South Africa is currently experiencing strong double-digit growth in app installs, with Android projected to rise 14% and iOS an astonishing…
Growing the Digital Platforms Sector: A Path to Economic Growth in Africa
As I reflect on Africa’s future, I am filled with optimism about the transformative role digital platforms will play across the continent. Africa’s digital economy is evolving at an unprecedented pace, and the potential is immense. With 615 million mobile subscribers expected by 2025 and the digital economy projected to contribute $180 billion to Africa’s GDP by 2025 (approximately 5.2% of total GDP), the continent is poised to harness significant economic value. By 2050, this figure is anticipated to grow to $712 billion, underscoring the transformative potential of digital platforms in Africa. The findings are promising, but what excites me…
Rajeev Jumani on joining Appnext: Developing cutting-edge tech and cultivating a culture of respect
Three months into my journey with Appnext, I would like to talk about my experience so far. I am a firm believer that first impressions count for a lot in business. The fact is, you can tell a lot about a company by how they treat job applicants and it is for this reason that I knew I wanted to be a part of Appnext just a few minutes into my first interview. Right from the get-go, I was warmly welcomed and the entire interview process was explained to me in detail. As anyone who has ever applied for a job…