Love it or loathe it, Valentine’s Day is undeniably big business. Whether you see it as a heartfelt celebration of love or a clever invention by greeting card companies, one thing is clear: it’s a golden opportunity for app marketers. What began as a holiday dominated by florists and card shops has evolved into a digital goldmine, offering marketers the chance to drive downloads and forge meaningful, lasting relationships with users. In regions such as North America, Europe, Australia, Latin America, and parts of Asia, February 14 and the days leading up to it are marked by a flurry of…

Ancient Greek philosopher Hippocrates proclaimed, “Walking is man’s ultimate remedy.” And he was correct – physical activity, including walking has always been a trail to good health. But what if walking could also add money to your bank? Meet Sweatcoin: the money making app that only needs you to step forward one foot at a time. 150 million users and growing; this reward-focused fitness app has become the talk of many in recent months. So, how does it work? How does Sweatcoin work? Could you make real money from it? Firstly, it is necessary to know that Sweatcoin is not a regular fitness app. The app operates…

It’s almost the end of 2023, and with a brand new year about to start, for billions of people across the globe thoughts are turning to New Year’s resolutions. While some might resolve to eat healthier food, do more exercise, learn a new skill or maybe travel more in 2024, for many the goal will be to put their finances in order. In fact, in a survey of 1,000 Americans carried out by Forbes Health/OnePoll, ‘improved finances’ was second in the list of top New Year’s resolutions for 2024 (chosen by 38% of people).Taking the top spot was improved fitness…

Dating apps have been around for a while and have become an integral part of modern romance, but in 2023 their popularity has grown the world over, and for many millions of people they’re now the ‘go to’ method of finding love and the right partner. In fact, over 300 million people use dating apps worldwide. The global dating apps market size was valued at USD 8.2 billion in 2022 and is expected to expand at a CAGR of 4.6% to reach USD 10.7 billion by 2028. North America accounts for the highest share (58% in 2022) of the global…

With a staggering accumulation of nearly five million applications across the Apple and Google Play stores, the app development industry is intensely competitive. Developers are relentlessly searching for innovative strategies to make their apps shine brighter than their rivals, with user engagement and retention being at the forefront of their objectives. The challenge is formidable: app marketers globally are constantly conceptualizing unique and captivating ways to promote their apps and services as well as in-app purchases to increase engagement. In light of these challenges, the mobile gaming industry, with its engaging mechanics and vast popularity, has emerged as a beacon…

I want it here and I want it now! On-demand apps are big business in the app world right now. The on-demand economy has experienced staggering growth over the past decade and it’s showing no sign of slowing down: research from PwC estimates that the global on-demand market will soar to reach a whopping $335 billion by 2025, up from $106 billion in 2017. Consumers’ appetites for having everything they want when they want it have been growing for some time, but Covid-19 accelerated this behavior pattern: so many people were stuck at home, unable to go out and get…

It’s true to say that the Covid-19 pandemic changed our lifestyles in many ways. While some of those changes have been reversed now that life has returned to normality, others remain – including our desire to order food for delivery via an app. With restaurants closed and fears of exposure to Covid while out shopping at the height of the pandemic in 2020, meal and grocery delivery apps boomed. Indeed, Covid-19 propelled the industry a few years into the future, as millions of people in lockdown ordered food online for the first time. Almost every major food delivery service saw…