Every cricket season, brands spend crores chasing attention. Most of them drop the catch. In cricket, a single dropped catch can cost a team the match. In a campaign, a weak creative can cost you thousands of users and those who were right there, phone in hand, fully engaged, and completely unreachable because your ad didn’t speak to them. The pressure is real. The stakes are high. And unlike a Test match, you don’t get five days to recover. T20 cricket moves fast, and so does your audience. The Real Battlefield: Attention Let’s be honest about what cricket actually is…
