Orit Sharon, Author at The Appnext Blog

Appnext in general February 4, 2026

Love at First Swipe: Why OEM Discovery is the Heart of Valentine’s App Growth

In India, Valentine’s Day has evolved beyond a single celebration into a week of spontaneous moments, last-minute plans, and emotion-led decisions. As conversations spark and expectations rise, users turn to their smartphones to act quickly and confidently. Valentine’s Day in India is driven by emotion rather than planning. Attraction sparks suddenly, decisions are impulsive, and moments matter. Whether it is discovering a dating app, ordering a last-minute gift, or planning a quick celebration, users do not want to search endlessly. They want experiences to feel right instantly.This is why Valentine’s week has become one of the most emotionally driven periods…

App Discovery February 3, 2026

How On-Device Discovery Helps Dating Apps Reach Singles Beyond Social Feeds

Valentine’s Day is one of the most competitive periods for dating apps. As singles actively look for new connections, brands flood social feeds with seasonal campaigns, making it harder for apps to stand out. On-device discovery offers a high-impact alternative. By delivering personalized app suggestions directly through the device’s interface, brands can reach singles at high-intent moments without competing in noisy social feeds. This approach improves visibility, engagement, and relevance during the peak Valentine’s season. What is On-Device Discovery for Dating Apps? On-device discovery lets users find apps and promotions integrated directly into their smartphone experience. Rather than scrolling through…

App Discovery January 28, 2026

Why the T20 World Cup Is India’s Biggest Mobile App Growth Moment?

The T20 World Cup in India concentrates massive, emotion-driven mobile attention into predictable moments. For app marketers, this creates unmatched opportunities to drive installs, engagement, and in-app actions when intent peaks. The ICC T20 World Cup taking place in India and Sri Lanka presents an unprecedented app acquisition and engagement opportunity. It is driven by a billion-plus passionate viewers, constant mobile usage across screens, and repeated spikes of high-intent engagement during match moments. For app marketers, these moments translate into scale, action, and measurable outcomes when campaigns meet users at peak intent with timely, context-aware messaging. 1. The World Cup…

App Discovery January 22, 2026

AI in Marketing 2026: Turning “Always-On” from Buzzword to a Real Growth Engine

As we move into 2026, AI in marketing is undergoing a structural shift. The industry is moving away from short-lived campaigns, manual optimization, and channel-heavy execution toward something far more foundational: Always-On, intent-led app discovery powered by OEM ads and on-device intelligence. The new growth equation is simple but profound: Visibility without relevance is noise. Discovery with intent is momentum. The 2026 Shift: From Campaign Marketing to Continuous Discovery The holiday season drives a surge of installs fueled by gifting, discounts, and seasonal behavior. But once Q1 begins, user behavior normalizes. People settle back into routines, work, commuting, planning, self-improvement,…

App Marketing January 9, 2026

2026: The “Super Year” of Sports and the New Playground for App Marketing

A Year Like No Other: 2026 is packed with major global events, from the FIFA World Cup to the Winter Olympics, creating unprecedented opportunities for app growth.The Second Screen Reality: Fans are no longer just watching; they are engaging on mobile, ordering food, and shopping for merchandise simultaneously.Context is King: Winning these high-intent moments requires AI-powered recommendations and deep personalization, not generic broad targeting. 2026 is shaping up to be a “Super Year” for the sporting world, and it’s set to rewrite the record books. It’s a rare alignment of the stars, with the FIFA World Cup, the Winter Olympics,…

App Marketing December 17, 2025

Agentic AI in Marketing: Redefining Europe’s Mobile Landscape in 2026

From Chat to Action: Agentic AI is moving beyond generating text to executing complex, autonomous goals, fundamentally changing how users interact with their devices. The End of “Interruption”: By 2026, mobile advertising in Europe will shift from interruptive ads to assistive experiences that solve user problems in real-time. Context is King: Success will rely on predictive technology like Appnext Timeline, which anticipates user needs before they even search. The Next Leap: Beyond Generative AI If 2024 was the year we figured out how to talk to AI, 2026 will be the year AI starts doing the work for us. While…

App Discovery November 21, 2025

Personalização impulsionada por IA: sua verdadeira vantagem na Black Friday

A Black Friday não é sobre convencer as pessoas a gastar. Elas já estão prontas para isso.No mundo todo, os consumidores gastaram US$ 74,4 bilhões na Black Friday do ano passado, parte de um gigantesco Cyber Week de US$ 314,9 bilhões. As pessoas estão enchendo carrinhos, comparando opções e os serviços “Comprar Agora, Pagar Depois” (BNPL) estão alimentando ainda mais o movimento, gerando US$ 686,3 milhões em vendas só nos EUA. O problema não é tráfego; é conversão. O usuário está com três apps de concorrentes abertos ao mesmo tempo. Todo mundo está gritando nesse mar de ofertas, mas a…

App Discovery November 3, 2025

AI-Driven Personalization: Your Real Black Friday Advantage

Black Friday isn’t about convincing people to spend. They’re already here for it. Globally, shoppers spent $74.4 billion on Black Friday last year, part of a massive $314.9B Cyber Week. They are loading carts, comparing options, and “Buy Now, Pay Later” (BNPL) services are fueling the fire, driving $686.3 million in sales alone in the US. The problem isn’t traffic; it’s conversion. Your user has three of your competitor’s apps open, and everyone is shouting in this sea of noise, the real advantage isn’t shouting louder. It’s using AI-driven personalization to be the right voice at the right moment. The…

App Marketing October 15, 2025

The 2025 Guide to User Acquisition for India’s Festive Season

The glow of Diwali lights, families shopping online, quick-commerce deliveries racing through the streets, India’s festive season is no longer just a celebration; it’s the single biggest growth moment for apps. In 2025, user acquisition isn’t about a one-week sales spike; it’s about sustained growth over nearly nine weeks of celebrations, shopping, and digital engagement. If you’re an app marketer, this is your Super Bowl. The question is, will you just watch the surge, or will you ride it with a smart user acquisition strategy that wins installs, boosts engagement, and builds retention? Festive Season 2025: The Nine-Week Growth Engine…