In a world where users swipe, scroll, and skip in seconds, the right app discovery strategy isn’t just an advantage—it’s a necessity. With over 2.6 million apps on Google Play and 2.2 million in the App Store, the competition for user engagement is fierce. 25% of apps are abandoned after a single use, and retention rates drop dramatically within weeks, making first impressions critical. (Source) So, how do you break through the noise?— The answer lies in Dynamic Preload—a smarter way to connect users with apps they actually want, right at the moment they’re most engaged.But not all preloads are…
The Brand Safety Offered by OEM Inventory
As digital touchpoints multiply and programmatic advertising powers billions of ad placements daily, the risks of ads appearing alongside harmful, inappropriate, or controversial content have made safeguarding brand reputation a non-negotiable priority for advertisers worldwide. In fact, according to a study by CHEQ, ad fraud and unsafe placements cost global advertisers $35 billion in 2022, with projections suggesting this figure could rise to $50 billion in 2025. From Fortune 500 companies to niche businesses, no brand is immune to the repercussions of a brand safety breach. So, how can advertisers ensure their ads are both impactful and secure? The answer…
EdTech & HealthTech: Pandemic-Driven Boon or Enduring Revolution?
While the COVID-19 pandemic may now feel like a distant memory for many, its ripple effects continue to reshape industries across the globe. Few sectors experienced as profound a transformation as education and healthcare. During lockdowns, as millions were confined to their homes, the critical role of these industries became undeniably apparent. EdTech and HealthTech, once viewed as niche, emerged as essential solutions to urgent challenges in learning and healthcare delivery. Today, even as the immediate pressures of the pandemic have eased, these sectors remain vital—driving innovation, increasing accessibility, and democratizing access to these indispensable resources. EdTech’s Permanent Evolution During…
Maximizing Branding Demand: Why OEMs Are the Future of Targeted Marketing
The global mobile market was valued at approximately $140.5 billion in 2022 and is projected to reach $173.4 billion by 2026. Branding in today’s competitive environment demands more than just visibility—it requires engaging with highly active and device-native audiences. A recent study reveals that 46% of global users reported browsing the app stores, stressing the growing importance of targeted branding demand. Businesses are increasingly adopting segmented approaches to branding to cater to specific audience needs across different stages of the customer journey. This evolution has given rise to awareness, consideration, and conversion-focused strategies. While conventional digital advertising remains a staple,…
How App Marketers Can Turn Love into Downloads This Valentine’s Day
Love it or loathe it, Valentine’s Day is undeniably big business. Whether you see it as a heartfelt celebration of love or a clever invention by greeting card companies, one thing is clear: it’s a golden opportunity for app marketers. What began as a holiday dominated by florists and card shops has evolved into a digital goldmine, offering marketers the chance to drive downloads and forge meaningful, lasting relationships with users. In regions such as North America, Europe, Australia, Latin America, and parts of Asia, February 14 and the days leading up to it are marked by a flurry of…
Why OEMs are an Important Advertising Channel
As global mobile device usage continues to show remarkable growth— mobile subscribers are projected to increase to 6.3 billion by 2030, encompassing 74% of the population. With users spending an average of 4.8 hours daily on mobile devices—more than half of their digital time—capturing their attention at the right moment is critical for brands. OEMs (Original Equipment Manufacturers) are emerging as pivotal players in transforming how brands engage with their target audiences. By leveraging their unique position within the device ecosystem, OEMs provide direct access to users through pre-installed apps, app recommendations, and native device notifications, offering seamless and impactful…
Rise Of Sweatcoin App Proves There Is Such A Thing As Free Money
Ancient Greek philosopher Hippocrates proclaimed, “Walking is man’s ultimate remedy.” And he was correct – physical activity, including walking has always been a trail to good health. But what if walking could also add money to your bank? Meet Sweatcoin: the money making app that only needs you to step forward one foot at a time. 150 million users and growing; this reward-focused fitness app has become the talk of many in recent months. So, how does it work? How does Sweatcoin work? Could you make real money from it? Firstly, it is necessary to know that Sweatcoin is not a regular fitness app. The app operates…
Improving Personal Finances is One of the Top New Year’s Resolutions – so What Better Time to Boost the Discovery of Your Fintech App?
It’s almost the end of 2023, and with a brand new year about to start, for billions of people across the globe thoughts are turning to New Year’s resolutions. While some might resolve to eat healthier food, do more exercise, learn a new skill or maybe travel more in 2024, for many the goal will be to put their finances in order. In fact, in a survey of 1,000 Americans carried out by Forbes Health/OnePoll, ‘improved finances’ was second in the list of top New Year’s resolutions for 2024 (chosen by 38% of people).Taking the top spot was improved fitness…
Consumers’ Love Affair With Dating Apps is Showing No Sign of Fizzling Out
Dating apps have been around for a while and have become an integral part of modern romance, but in 2023 their popularity has grown the world over, and for many millions of people they’re now the ‘go to’ method of finding love and the right partner. In fact, over 300 million people use dating apps worldwide. The global dating apps market size was valued at USD 8.2 billion in 2022 and is expected to expand at a CAGR of 4.6% to reach USD 10.7 billion by 2028. North America accounts for the highest share (58% in 2022) of the global…