Jonathan Raveh, Author at The Appnext Blog

Appnext in general March 25, 2014

How to Invest Your App Marketing Budget Wisely

How to Invest Your App Marketing Budget Wisely

The mobile app industry is now witnessing an unprecedentedly rapid growth. Every day there are new games being released by game publishing titans who seem to have all the resources they need to make each new app a huge success: massive marketing budgets, their own traffic, world-famous name and reputation, and a great number of loyal customers. It is no wonder, then, that the competition for each new user at the market is really cutthroat. In this situation, independent developers have considerably fewer chances to hit it off immediately in stores. The average CPI now amounts to $1,8 – 2 and it keeps growing steadily, however, not every game or app can get an LTV of $1,5 per user.

Appnext in general March 19, 2014

Do-It-Yourself API – create innovative monetization tools exactly as you want them to be

Appnext in general March 3, 2014

March promotion is here – get your bonus for integrating our ClickTag ad

March is already here, and so is our March promotion!
The first promotional item is actually the extension of our February promotion:

Appnext in general February 20, 2014

ClickTag – shortening the cycle, increasing your revenues

One of the main obstacles we are constantly thinking about is the length of the conversion funnel. A user sees the ad, clicks on the ad, goes to the install page and and installs the apps. During these 3 steps, many of the users drop out and go elsewhere. with the more games button, the conversion funnel is even longer, as users click on the promotion which only then opens the ad. Shortening this cycle can improve conversions and increase your eCPM.

Appnext in general February 14, 2014

Be The Next Flappy Bird

Dong Nguyen is the most important mobile games developer on the planet today. Don’t ever expect to hear from him again.

Nguyen, developer of the hysterical hit “Flappy Bird”, did the unbelievable and withdrew his incredibly addictive game from the various app stores after it became too popular.

Appnext in general January 16, 2014

New Android SDK case study

Have you started working with our new SDK? Here’s another great example of how effective it is:
A new developer joined appnext after trying 3 different networks. The developer’s apps are all from the casual gaming and sport categories. Implementation of appnext interstitial was done during app launch.
After 10 days of activity, results are pretty impressive. Here’s an overview of his revenues thus far:

Appnext in general January 8, 2014

Get $500 bonus for 300,000 impressions!

Our new SDK is going very well. So well, actually, that we want to offer you a way to get in on the action. Starting now, for the entire month of January, only for Android developers, you can sign in at appnext and upload our ads in one or more of your apps. We will pay you a special bonus for that, as follows:

1. $100 bonus for 100,000 impressions.
2. $250 bonus for 200,000 impressions (meaning, an additional $150).
3. $500 bonus for 300,000 impressions (additional $250).

Appnext in general January 7, 2014

Paying on time counts!

Paying on time is crucial.

We know how important the payment issue is for developers. Having to deal with payment problems is holding developer away from the main thing they should be doing – concentrating on making their apps work better, or creating new ones. We are also very much aware of developer complaints about many ad networks not paying on time, declining payment with false accusations, etc.

Appnext in general December 11, 2013

Our new SDK – new features, much more revenue

It’s about time!

We are very happy to announce that our new revolutionary Android SDK has just been released. And this isn’t just another SDK release. Our new SDK will take any developer’s revenues to a whole new level.