The Internet went crazy this week over the inexplicable rise to fame and fortune of the app “Yo” and its developer Or Arbel and his boss Moshe Hogeg, both of Mobli (a photo and video sharing service). Said Robert Scoble, “This is the stupidest, most addictive app I’ve ever seen in my life” sealing the app’s fate as the next must-have thing. ONE MILLION users later, you can’t buy that kind of virality. And, like most communication apps, it has viralilty built in, or, in other words, it takes two to Yo. You could almost hear the sound of air…
Resuming Play For Fun And Profit
There are quite a few ways for apps to earn money. The most obvious is the paid app, and we will cover that along with other app monetization models in later posts. Competition has forced many game developers to lower their prices to the lowest tiers, typically $1 (or equivalent) in most markets. The only lower tier is free, yet that may prove to be the highest grossing tier of all. At this very minute the top grossing Android apps on Google Play are: Candy Crush Saga, Zynga Poker, Farm Heroes Saga, Heroes of Camelot, and Hay Day. These 5…
June Bonuses are here: Get $500 on top of your monetization revenue
June has just landed in our calendars, many exciting events are waiting to happen this month. Inspired by The World Football Cup that starts in Brazil mid-June, we decided to hold The World Install Cup here, at appnext, where each developer is a champion. The nominations and rewards are a follows: $250 for 500,000 impressions $500 for 1,000,000 impressions Early start brings you quicker to the finish;) Claim your prize! T&C: • No more than 1 bonus for each developer. The Program is available for mobile app developers and mobile websites owners. • You have to generate these impressions by the…
Platform updates: AppWall format becomes available for Mobile Web
Stunning by design and conversion optimized AppWalls are now available for both supported and non-supported mobile websites.
appnext acquires AppHome – a social apps and games developer
We have truly exciting news to share with you today. appnext is happy to welcome our old friends and long-term partners AppHome to the appnext family.
Platform updates: New Plugins
This week appnext released long awaited plugins for Adobe Air (Android & iOS) and Mopub (Android). Check them out and ping us for the other ones in your wish list.
7 Indicators to measure for successful app management
Any assessment is based on the analytical data and statistical information. The questions of how to choose and a
djust a particular analytics and how to determine the required monitored events along with other technical issues are beyond the scope of this article. Here we will focus our attention on interpreting the most crucial indicators only.
Platform updates: great new features and improved old ones
appnext platform is here to help you build and grow great mobile businesses. In fact, your feedback and stories motivate us to grow and evolve in turn. This month we introduce the new features to the appnext self-service system that will let you set up and manage your campaigns easier than ever.
Optimizing the Mobile User Experience via Understanding User Behavior
Apps March Forward
As app development marches on unabated, there are many things that may be argued among developers and publishers. Though, one thing will be agreed upon. The Holy Grail for creating
the optimum mobile user experience is via understanding user behavior. More and more developers who also design, UX and UI designers, are coming to terms with this. How are users using your app? Understanding their type of behavior is paramount to creating that killer mobile user experience. There are three types of mobile user “states of being”. By understanding where your users fit in, you will be empowered in your mission to give them what they want when they want it.