You know that your business needs an optimal campaign. But how do you build one that’s realistic,innovative and doable today? Watch the Appnext recent webinar to learn more about : Requirements for an optimal campaign set-up Models for successful tracking integration barriers and solutions Tools for initiating a Multi-layer campaign optimization techniques Strategies for developing winning Direct-Buy campaigns in order to reach premium app users The presentation we showed during the webinar can be found here. The recording of the webinar can be found here.
Appnext Announces Native Video Ad Solution To Fuel App Discovery Globally
Appnext, the leading app monetization and distribution platform, today announced the launch of its native video ad solution, allowing app publishers to integrate and distribute beautiful, contextually relevant app trailers using a Cost-Per-Install (CPI) based model. This new solution seamlessly streams app trailers for game apps as well as a number of utility apps in various lifestyle verticals including news, dining, health and gaming among others. The video ads allow consumers to experience new apps through engaging 15-30 second video trailers before downloading. Read the full article
Forbes Article Series:App-Install Ads – A Mainstay Of The New Mobile Economy
Our new Forbes column by Appnext Founder, Elad Natanson, has just been published -:App-Install Ads – A Mainstay of The New Mobile Economy Recent Forbes articles from Appnext : How Major Brands Combine App Innovation With Old-Fashioned Marketing Principles To Win In Mobile The Mobile Commerce Revolution In India The State Of Mobile And The App Economy In 2015 Happy Reading !
6 Mobile App Marketing Lessons Vital for Success
You may be interested in developing what you think will be the next big app that will make you a huge success. You might have poured all your creativity, time and energy into developing the plan for you application and may be very satisfied with the end result. However, the fact of the matter is that no matter how polished your app may be, without the right marketing strategy in place, you’ll never have anything to show for your hard work. The right marketing is vital to your success. There are different marketing techniques that you can use to…
Top 50 Mobile Marketing Tools and Platforms for Business
60 Second Marketer, a website that provides tools, tips and tutorials, mentioned Appnext in a blog post outlining the top 50 mobile marketing tools and platforms to grow sales and revenues. 60 Second Marketer is written by Jamie Turner, the CEO of the 60 Second Marketer and 60 Second Communications, a marketing communications agency that works with national and international brands. He is the co-author of “How to Make Money with Social Media” and “Go Mobile” and is a popular marketing speaker at events, trade shows and corporations around the globe. http://60secondmarketer.com/blog/2015/08/03/mobile-marketing-tools/
Appnext Webinar: Building a Successful CPI Campaign
You know that your business needs an optimal campaign. But how do you build one that’s realistic, innovative and doable today? If you haven’t attend our recent webinar, here’s a link to the sessions’s recording “Building a successful CPI campaign: A How-To Guide” with Appnext. Learn more about: Requirements for an optimal campaign set-up at Appnext Models for successful tracking integration barriers and solutions Tools for initiating a Multi-layer campaign optimization techniques Strategies for developing winning Direct-Buy campaigns in order to reach premium app users Tips and benefits working with the Appnext platform Presentation by : Ido Unger, Head of…
Appnext Founder, Elad Natanson, takes a deep dive into “India’s mobile commerce revolution”
An article in the ‘Times of India’ on April 6th ran the headline: ‘Myntra to shut website from May 1.’ To a casual observer, this statement might have seemed less than newsworthy. But to those of us in the mobile technology industry, it describes a profound, perhaps, watershed moment in the history of e-commerce. Read the full article
How Major Brands Combine App Innovation With Old-Fashioned Marketing Principles to Win in Mobile
Consumer brands used to follow a handful of fairly simple strategies to connect with their customers. But today’s consumer is being increasingly bombarded by a dizzying amount of information on different screens vying for their attention. How can brands rise above the noise, especially in mobile? One way brands can try to engage with their customer is through branded apps. In 2014, mobile users spent 86 percent of their time spent on mobile in apps as opposed to on the mobile web. Two great examples are Nike, using their Nike+ app and Starbucks with their mobile wallet payment system. Read the full article by Appnext Founder and a…
Appnext Introduces The New Open Marketplace
A few months ago we introduced the Direct-Buy campaigns to enable app advertisers to buy directly from the top performing partners. Bringing this new solution to the Appnext Platform, we were fascinated to see the performance boost it has given to hundreds of app campaigns. Inspired by the success of the Direct-Buy campaigns and great results they bring to both publishers and advertisers, we decided to take this concept to the next level. Today Appnext embarks upon a new, important journey as we are proud to announce that the long-awaited Appnext Market is officially launched. The Appnext Market is an…