Appnext has once again solidified its position in India and the APAC region, achieving top rankings across multiple categories on Android devices- non-gaming sectors in the latest edition of AppsFlyer Performance Index.
Maintaining dominance as the #1 non-SRN app discovery platform in India, Appnext continues to lead in both- power and volume rankings across key verticals. This sustained success underscores our vital role in the mobile app marketing ecosystem, further reinforcing our status as a prominent player in the region.
Building on our strong foundation in India, Appnext’s performance has expanded its reach across the APAC region, securing top positions in key categories. Notable rankings include #2 in Personal Loans, #7 in Personal Investing, and #10 in Life and Culture, showcasing our leadership across multiple sectors, particularly on Android, and driving the shift towards a mobile-first future.
Android’s Market Dominance Fuels Appnext’s Growth
According to the latest data, Android dominates the global smartphone market with a 70.69% share, while iPhone (iOS) holds a 28.58% share. This large Android user base continues to provide Appnext with a powerful platform to lead and expand in mobile app marketing.
The AppsFlyer’s Performance Index evaluates 90 mobile media sources, based on 13.5 billion non-organic installs of 35,000 apps, and 6.9 billion remarketing conversions from 3,800 apps during H1 2024. So, these significant milestones are a reflection of Appnext’s commitment to excellence, innovation, and leadership, affirming our ability to deliver high-impact solutions for partners across both gaming and non-gaming sectors.
We are thrilled to celebrate these remarkable results,” said, Siddharth Shenoy, Country Manager, Appnext India, he remarked, “These top rankings in the AppsFlyer Performance Index reaffirm our commitment to operational excellence and leadership in mobile marketing, especially in India, where we have consistently maintained our dominance as the #1 non-SRN app discovery platform. By utilizing advanced consumer intelligence and analytics, we empower our partners to drive optimized ad performance and scalable growth. This recognition not only validates our strategic focus in India but fuels our mission to continuously evolve our technology, adapting to the fast-paced digital advertising landscape.”
Differentiation Through Innovation
Appnext’s unique ability to target users at key moments in their mobile journey, is a key differentiator, allowing marketers to reach highly intent-driven users at the right time, ensuring apps are not only discovered but also consistently used and re-used. This reflects Appnext’s deep understanding of user behavior and its ability to deliver results that surpass industry benchmarks.
We take immense pride in these exceptional results, which reflect the hard work, innovation, and dedication of our global team. These achievements are the culmination of tireless effort and strategic focus. As a trusted partner in mobile app marketing, we also extend our heartfelt gratitude to our customers, whose continued support has been the key to our success.
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