We are delighted to share that Appnext, in collaboration with Motilal Oswal Financial Services Ltd, has been honored at the prestigious exchange4media Mobile Awards – The Maddies 2024, winning the award for “Most Effective App Install Campaign”. Selected from an impressive pool of submissions, this accolade highlights our commitment to innovation, collaboration, and delivering impactful results in the ever-evolving mobile marketing landscape. It celebrates not only our commitment to excellence but also the strategies that made this campaign a success.
Empowering Financial Growth with Precision
Motilal Oswal Financial Services Ltd, a pioneer in India’s financial sector since 1987, has consistently delivered innovative solutions for investors, ranging from equity and commodity broking to wealth management. Facing the challenge of engaging diverse demographics while ensuring seamless onboarding and quality leads, Motilal Oswal aimed to refine its user acquisition strategy to achieve measurable outcomes.
This mission resonated deeply with Appnext’s expertise in designing impactful, tailored mobile marketing solutions. Recognizing the importance of city-specific targeting and personalized strategies, we partnered with Motilal Oswal to not just reach new users but to create meaningful connections. Together, we set out to enhance the app experience, optimize its reach, and connect with high-intent users across India.
The Strategy: Targeted, Data-Driven, and Impactful
Appnext employed a holistic strategy that targeted high-potential users in cities primed for growth. Appnext’s advanced discovery platform, seamlessly embedding Motilal Oswal’s app recommendations within users’ daily mobile journeys. Our city-specific targeting ensured precision, focusing marketing efforts on locations where demand for financial services was burgeoning. By utilizing multiple high-impact placements across leading publishers and top OEM platforms, we seamlessly integrated Motilal Oswal’s app into the daily journeys of prospective investors.
Central to this effort was our patented ‘Timeline’ technology, which played a pivotal role, identifying the right moments to engage users and offering them tailored recommendations at critical decision-making junctures. This strategic alignment of technology and intent drove not only installs but also a deeper engagement with the app, ensuring that users progressed to critical milestones like eKYC and investments.
Furthermore, a meticulous focus on cost-per-acquisition (CAC) and continuous performance tracking enabled dynamic optimization. This ensured that every marketing dollar was spent wisely, enhancing the campaign’s overall efficiency and ROI.
Results That Speak Volumes
The outcomes of this collaboration were remarkable. Motilal Oswal experienced an 18% increase in new app users, with a 74% growth in successful eKYC completions. The impact extended to investments, which rose by 59%, and an impressive improvement in both install-to-eKYC and install-to-investment conversion ratios by 41% and 34%, respectively.
These numbers are a testament to the synergy between Motilal Oswal’s vision and Appnext’s execution. The partnership proved that by focusing on personalized, location-specific strategies and leveraging advanced technology, we could deliver results that exceeded expectations.
Innovation and Collaboration in Action
This award is more than a recognition—it is a celebration of the power of collaboration. The partnership between Appnext and Motilal Oswal Financial Services Ltd exemplifies what is possible when shared goals, innovative strategies, and a commitment to excellence come together.
At Appnext, we view this recognition as a milestone that fuels our commitment to delivering innovative and impactful solutions. With over 7 billion daily app recommendations and a strong presence in key markets, we are inspired to continue empowering businesses like Motilal Oswal to achieve their growth objectives.
As Sheetal Raut, Associate Vice President – Lead Generation at Motilal Oswal, remarked:
“Appnext’s strategic approach and targeted placements have been instrumental in achieving our growth targets. Their precision in targeting and budget efficiency ensured high-quality leads and impressive conversion rates, making a real difference to our user acquisition efforts.”
We extend our heartfelt gratitude to Motilal Oswal Financial Services Ltd for their trust and collaboration and to exchange4media for this distinguished honor. As we look to the future, we are excited to drive further innovation, helping brands across industries achieve exceptional results in the digital age.
Here’s to a future of possibilities and unparalleled success! Together, we’re not just driving app installs; we’re shaping the future of mobile marketing, one success story at a time.
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