We are happy to announce that Appnext has been recognized at the prestigious Indian Digital Marketing Awards (IDMA) 2024 by exchange4media. Chosen from over 1,300 entries, it is our privilege to be placed among the trailblazers in our industry and to secure an award in the category “Best Campaign: Use of Mobile and Mobile Monetization”, in collaboration with Goibibo. This accolade is a testament to the powerful partnership between Appnext and Goibibo, and the innovative strategies that have driven exceptional results in the mobile marketing space.
Goibibo, a leader in India’s travel industry, was already a household name, with its app handling over 70% of bookings. However, as the market evolved, Goibibo faced the challenge of reaching new travelers and expanding its user base in an increasingly crowded space. It wasn’t just about maintaining growth; it was about finding new ways to connect with users who were actively seeking their next adventure. Gobibo aimed to further scale its user base and engage high-intent travel users. To complement their other marketing channels, Goibibo also wanted a smart digital plan to get high-quality leads while keeping costs sensible. It was here that Appnext stepped in, not just as a service provider, but as a partner in navigating this complex landscape.
Our partnership began with a shared vision to overcome this challenge. We saw an opportunity to not just meet expectations but to redefine how user acquisition could be achieved. Our solution was a bold pivot—from the traditional Cost-per-Acquisition (CPA) model to a more precise Cost-per-Install (CPI) model. This wasn’t just a change in metrics; it was a reimagining of how to connect with users who were ready to explore their next travel destination.
Picture this: Goibibo’s app being introduced to users right from the moment they personalized their device and throughout their daily mobile interactions. Through Appnext’s discovery platform, we weren’t just placing an ad; we were weaving Goibibo into the fabric of users’ mobile experiences. Our patented ‘Timeline’ technology became the linchpin of this strategy, delivering recommendations that were not just relevant but timely, reaching users at the exact moment they were looking for travel solutions.
The results of this campaign were profound. Goibibo saw a fivefold increase in campaign performance, leading to a surge in bookings and a significant revenue boost. The impact was clear: a 37.38% increase in revenue compared to the previous year. This wasn’t just about achieving targets; it was about transforming how Goibibo engaged with its audience and delivering real value.
Winning the IDMA 2024 award is more than just an accolade; it’s a reflection of the power of innovation and collaboration. For us at Appnext, it’s a celebration of what’s possible when technology meets creativity. Our commitment to driving impactful solutions is unwavering, and we’re excited about the future. With over 7 billion daily app recommendations and a dynamic presence in key markets, we’re poised to continue pushing the boundaries of what’s achievable in mobile marketing.
We extend our heartfelt gratitude to Goibibo for their trust and collaboration, and to the IDMA for this prestigious recognition. As we look forward, we are energized and inspired to craft even more groundbreaking campaigns that make a difference.
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