Think about the last time you stood at a supermarket checkout. That strategically placed chocolate bar or packet of chips wasn’t there by accident. It’s a carefully crafted trigger for an impulse buy. For decades, retailers have mastered this psychology in the physical world. Today, the smartest app marketers are replicating this strategy not in the aisle, but on the mobile screen. During holiday promo periods, installs of shopping apps spike 42% above the daily average, proving that timing and placement can transform curiosity into downloads. This isn’t about random pop-ups; it’s a sophisticated user acquisition strategy that leverages context…
This festive season, the rules of engagement are shifting. Shoppers aren’t just looking for discounts or flashier ads-they’re seeking experiences that feel relevant, respectful, and truly helpful. In…
In today’s fragmented digital landscape, connecting with Gen Z and Millennials requires more than catchy copy or a flashy video ad. These digital natives have grown up with…
Winning the high-intent user attention is a key factor for games marketers
Native, On-Device, and Always Relevant The mobile gaming industry is booming, with global revenue expected to hit $111.4 billion (Newzoo). Yet, even as downloads grow, the challenge of acquiring the right users has only intensified, and high volume doesn’t guarantee quality. With rising CPIs, often crossing $2.50 globally, alongside limited attention spans and intense competition, it’s clear that budgets alone no longer win. It’s about timing, placement, and intent. Game marketers today are not just competing with other games; they’re competing with everything on a user’s screen. So how can studios rise above the noise and drive installs that lead…
Introduction In the fast-paced digital banking ecosystem, customer expectations are evolving, and competition is fiercer than ever. To thrive, fintech brands must deliver personalized, seamless, and value-driven experiences.One…
It’s boom time for shopping apps. With mega-sale events and regional e-commerce festivals heating up the market, mobile shopping activity is peaking, and there’s no slowdown in sight.…
Back-to-School Shopping Trends: What’s Driving Consumer Choices This Season
What’s the first thing that comes to mind when you think of back-to-school season? Maybe it’s the smell of new books, the buzz of fresh notebooks, or the excitement and nerves of a first day. But for marketers, it’s a critical shopping season, bursting with opportunity. So what triggers a consumer’s shopping spree right before schools and colleges reopen? When do they start shopping, how do they decide what to buy, and where do they spend their money? Let’s dive into the key factors of this exciting season and how marketers can create campaigns that truly connect and convert. 1.…
In today’s adtech landscape, winners aren’t those who serve the most impressions, but those who decode intent, adapt in real time, and engage before relevance expires. The traditional…
The Morning I Got the CallIt was 8:43 AM on a Tuesday when I got the message:”We’re launching the new app next month. It’s yours to market.”Excitement. Pressure.…