In a move set to reshape mobile discovery and user engagement, Appnext, the leading independent growth platform (part of the Affle group), has announced a strategic partnership with HONOR, one of the leading smartphone brands. This collaboration positions Appnext as the exclusive partner integrated into HONOR devices in Europe, managing its App Market inventory. Expansion plans into additional global markets are already underway.
HONOR X Appnext: A New Advertising Channel
HONOR has partnered with Appnext, a leader in AI-driven app discovery and growth solutions, to deliver personalized mobile experiences to users while creating new advertising opportunities for brands and app marketers.
This collaboration establishes a direct channel for app marketers to reach high-intent HONOR users at relevant moments throughout their daily mobile journey.
Through Appnext’s platform, brands gain exclusive access to HONOR’s premium European user base, reaching consumers in real-time as they navigate their devices. The partnership focuses initially on the European market, with plans to expand to additional key regions following the successful launch.
What the Partnership Means for Users and Marketers
For HONOR users, this integration translates into a smarter, more intuitive mobile journey, from discovering relevant apps to engaging with personalized services and content tailored to their preferences.
For brands and app marketers, the partnership provides exclusive access to HONOR’s premium user base across Europe, powered by Appnext’s AI technology. This unique channel allows marketers to design campaigns that reach high-intent users in contextually relevant moments, driving both engagement and business growth.
Vipul Kedia, Chief Operating Officer (India & Emerging Markets) at Affle, added, “We are continuously developing innovative solutions and forging new partnerships that deliver elevated user experiences, drive business growth, and help our customers achieve greater success and profitability. This partnership enables HONOR to offer a unique user experience specifically designed for their consumers. With our AI-powered platform, this partnership will unlock new growth opportunities for advertisers and brands while helping users to discover services and content that matter most to them.”
“At HONOR, we’re committed to delivering exceptional value and service that enhances everyday life, and revolutionizing human-to-device interactions,” said Ann, Director at HONOR. “Partnering with Appnext allows us to offer more relevant, intuitive mobile experiences while creating a value-sharing ecosystem that benefits both users and advertisers.”
This collaboration marks a key step in Appnext’s vision to reshape the app discovery experience globally, putting users first, integrating seamlessly into their journeys, and maximizing performance. With Europe as the launchpad, the Appnext–HONOR partnership is set to expand into additional markets, reinforcing both companies’ commitment to delivering personalized, user-friendly, and growth-oriented mobile ecosystems worldwide.
“In a mobile-first world where every swipe counts, seamless and personalized digital experiences are the new battleground for brand differentiation,” said Gözde Alemli, Chief Growth Officer EMEA at Appnext. “We are proud to partner with HONOR to support their vision of delivering user-centric mobile experiences while meeting the rapidly evolving expectations of users and marketers alike.”
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