Mobinext is an Italian news network composed of five apps. Three of their apps—iNews, techNews, and AppsGratis—reached the Top 5 Most Downloaded Apps and were featured in “Best new apps” category in the App Store.

Challenges

With the ultimate goal of delivering their users with the most relevant content, the Mobinext team focused on the following:

1. User Engagement.
   Ensuring supreme ad relevance to maximize user engagement.
2. Superior Ad Partner Selections.
   They needed transparency, control, unique targeting capabilities, and a wide range of campaigns to ensure their users received the best possible experiences.
3. Direct-buy Campaigns.
   Managing direct-buy campaigns for their inventory.

Want to know how they doubled their conversion rate? Check out this case study featuring their monetization strategy.

Want more? Find out How Ashampoo Doubled its CTR & eCPM in Less Than a Year