If you’re on the path to creating a fine app with buckets of user-grabbing potential, the key to successful marketing is no one quick fix, I’m afraid! You have to continuously build your education, alongside testing, practising, failing and learning.
Because competition in the app stores is fierce! And so there really aren’t any simple ‘5 steps to guaranteed success’ formulas – although that’s what most app developers are hoping for. The only real way to win in the long run is to become the expert. Make it a regular habit to absorb advice on mobile app marketing from strong sources of information, for example, from blogs and developer communities, then lay out your strategy and begin putting things into action.
To get you started on your journey, we’ve collected some quite excellent posts and articles on mobile app marketing. Take a browse, and enjoy!
Your Complete iOS App Marketing Strategy Guide, by Apptamin – what a huge meaty feast of value you get in this lovingly crafted guide to app marketing. It’s a great overview of all your options, with many angles and new tips that will give your business a wonderful boost. Don’t let it get you overwhelmed. One step at a time!
Complete Guide to Pre-Launch Mobile App Marketing, by InboundUX – Should you wait until you app is launched to an app store? Take a note of the app pre-marketing check list.
Do Paid App Install Ads Pay Off? By eMarketer – the research on the correlation between organic and paid mobile app installs worldwide by different app categories will help make you projections more accurate. Remember to choose the right pay-per-install partner that provides quality and transparent user acquisition channel.
How To Optimize Your Mobile App’s User Acquisition, by Appsee – explores the secret of driving high numbers of champion-quality users to your apps.
$1,000 App Marketing Budget, the Appnext Blog – where should you focus your efforts if the app marketing budget is super scarce? The post explores the strategy for allocating almost non-existent marketing budgets smartly.
10 Common App Promotion Mistakes, by Tech in Asia – to drill in new marketing lessons it’s often good to look at what NOT to do. These common mistakes can be learned the hard way… or the easy way, by
How to Pitch Your App and Get it Reviewed, by Apptamin – of course getting your app reviewed by the key bloggers, journalists and influencers out there is a key way to give your app a serious boost. And it’s much more doable than you think, when you make a good pitch. This post will tell you how.
Do you know any more can’t-miss app marketing posts, articles or guides out there?
Share them with us!
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