Halloween is without a doubt one of my favorite holidays. There’s just something about all those Pumpkins and creepy Halloween decorations that get you in a childish mood and brings you back to those days of awkward costumes and pillow cases filled with candy. This Halloween, check out our bag of treats and get 7 enchanting ways to increase your app installs.
Make your description & keywords magical
When was the last time you reviewed your apps description? How about your keywords? If you want to gain app exposure and add more installs to your “pillow case” you’re going to need to have a magical description and keywords to match.
How?
- Make sure to utilize all the characters you have in the description
- Talk to your potential customers – not to search engines. When you write your description try appealing to your users emotions.
- Let your users know exactly what the value of your app is.
- Tell a story, and tell it from the users perspective
- Give an solution to a problem
- Mention some of your key features
- Make yourself sound credible
- Use targeted keywords- Let’s say I created a Zombie app for Halloween called “Halloween Zombie Madness” I would target relevant keywords such as : Halloween, Zombie, Zombies, a few times in my description.
Don’t be afraid to localize
If you haven’t started localizing grim reaper may be on his way for your installs (mwahahaha). Let’s get serious for a moment, to get the goodies you need to put in the work. Improve your ASO strategy by localizing your descriptions! If you’ve decided you want to target the Chinese, Korean, and Japanese markets then make sure you have separate descriptions for all of those languages. Don’t take the easy way out and use Google Translate because as convenient as it is, something almost always gets lost in translation.
People who don’t understand your app won’t install it. If you’re serious about a certain market I would go all the way and localize screenshots and images as well as content. Think of how much installs you’ll get if you localize your app to your specific targeted audience. Let’s go back to our “Halloween Zombie Madness” example. If I wanted to target Japan, I may decide to have a different design for my screenshots and include Japanese elements in my zombie app. Not only would my description speak to the Japanese audience but my images would be localized giving me a bigger chance for installs despite the Halloween theme.
Your costume matters
I bet when you were a kid you didn’t leave the house to trick or treat unless you had the most impressive costume. It’s embarrassing enough to knock on strangers doors asking for candy, you might as well look good doing it right? Your costume matters in Halloween just as like your images matter in the app store. Let me tell you something, having a bad “costume” on the app store is not going to get you the candy. If you want those installs to pour in, better make sure you have fabulous screenshots.
Checkout these creepy yet awesome screenshots of The Walking Dead game in Google play.
They may give you bad dreams for a while but they do a great job of providing a true walking dead experience for those looking to install the app. When you create your screenshots make sure they are professional and give your potential users a true sneak peak into your game or app. You can add text or other elements that help you describe your USP’s in the best possible way. Put on a great “costume” and wait for those candy installs.,they’ll come.
A Sweet campaign
You and I both know, you don’t mess around when it comes to your candy. When you go “trick or treating” you’re not looking for those lame healthy raisins or pretzels you want those sweet, chocolaty, fattening installs. To get the right candy you need a CPI campaign. CPI – cost per install is a tactic you can use when trying to increase installs. You pay a certain amount for each install your app receives. Your goal here is not to make the most amount of money but to position yourself in the top charts of your apps category. The higher position you’ll receive the more installs you’ll receive.
The Chilling truth about A/B testing
Your app may be the most beautiful, useful, unique app out there but guess what? There are thousands of other apps out there competing for your users attention. Users who visit the App Store literally spend seconds on the app page before deciding if to download or move on to your competitor. Wouldn’t it be awesome if we could know exactly which creatives work on the App Store and which don’t? Oh Wait, we can! It’s called A/B testing and here’s the “chilling” dramatic truth (drumroll please) If you’re not doing it you’re losing installs.
According to SplitMetrics, experiments with A/B testing for visual creatives on the app store page result in 19-26% increase in conversion. If you invest time in your A/B testing you will not only maximize your app’s page potential but you will be able to make better decisions when it comes to your app marketing budget. Test everything! Test your description, your title, your screenshots, your logo anything you can possibly test. It may seem time consuming but it’s valuable data that can help you understand what your users respond to.
Don’t whisperrrrrrrr
If installs are what you’re after, there is no time to whisper. Get loud and do it fast, use every outlet you’ve got to get the word out.
- Work with a PR agency or publish on your own with websites like PR Newswire , PR WEB BuisnessWire or others.
- Don’t be afraid to pitch a story about your app to top magazines.
- Create unique content around your app and share relevant information about your app where it matters like in forums and communities that may find your app useful or entertaining.
Go out there and show the world just how much noise your app can make.
It’s not Spooky to ask for feedback
The best advice can come from existing users. Use your community to your advantage and ask for feedback. Nobody likes to be criticized especially when you think your app is already perfect, but at the end of the day if it helps makes your app better and drive installs suck it up and ask for the feedback. See how your users really feel about your app and use it to improve and make your app even sicker than before.
Installs don’t just happen on their own just like candy doesn’t fall from the sky. This Halloween, don’t be a zombie, make sure you implement all these tactics as part of your app promotion strategy and you’ll be grabbing handfuls of installs for your pillow case. Who knows, you may even have some left over for next year.
Comments are closed.