Native, On-Device, and Always Relevant
The mobile gaming industry is booming, with global revenue expected to hit $111.4 billion (Newzoo). Yet, even as downloads grow, the challenge of acquiring the right users has only intensified, and high volume doesn’t guarantee quality. With rising CPIs, often crossing $2.50 globally, alongside limited attention spans and intense competition, it’s clear that budgets alone no longer win. It’s about timing, placement, and intent. Game marketers today are not just competing with other games; they’re competing with everything on a user’s screen. So how can studios rise above the noise and drive installs that lead to long-term value?
One solution is to add subtle advertising channels to your paid acquisition portfolio, understand users’ behavior patterns, and reach users directly on their devices in a native, natural, and non-aggressive way.
Appnext unlocks this untapped journey by placing relevant game recommendations inside the apps and on devices that users already trust. From keyboards and launchers to device search and custom widgets, Appnext makes discovery a natural part of the Android experience.
Imagine a casual gamer opening their phone to check the weather. As they swipe across their minus-one screen or use the device search, they see a game recommendation that aligns perfectly with their past app behavior, maybe it’s a hyper-casual puzzle game, similar to what they play on the commute.
These placements are fully native, so recommendations look and feel like part of the user’s device, not intrusive ads that interrupt gameplay or browsing.
This means that your title shows up exactly when players are exploring and open to installing something new and as a result driving higher install intent, stronger retention, and, finally, better ROAS.
Reach High-Quality Users, Globally
Android-first markets like EMEA, LATAM, SEA, are leading global mobile gaming growth, with countries like India, Brazil, and Indonesia adding millions of new players each year. But while the opportunity is massive, reaching engaged, loyal players in these regions through conventional UA channels can be costly and inefficient. Social ads and traditional DSPs often come with inflated CPIs and no clear path to retention.
That’s where UA channels like Appnext offer a smarter alternative, by leveraging direct integrations with top Android OEMs and daily-used device apps to surface game recommendations where users are most active. These placements are designed around user intent and behavior, not just visibility, resulting in high intent users across these regions and cost-efficient installs at scale.
Conclusion
During these highly competitive times, smart game UA means much more than just flooding social feeds or programmatic display channels with ads. It also means appearing where players can naturally discover new games – on their own devices, in a natural, non-aggressive format, and when they’re ready to try something fresh.
Make this step ahead of your competition and join leading game advertisers who are already benefiting from adding Appnext, the engine that powers predictive, personalized discovery to their growth channels.
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