In the race for mobile app success, tapping into high-intent users before your competitors do is the ultimate growth hack. As app marketers and developers look for ways to enhance their user acquisition (UA) strategies, Original Equipment Manufacturer (OEM) advertising has emerged as a powerful tool. Imagine you’re launching a fitness app in your region. Instead of relying on users to search for your app in the app store, you partner with a device manufacturer. With the Play Auto Install solution for example, your app is directly available to thousands of high-intent users as soon as they set up their…
