As we move further into 2025, mobile advertising continues to evolve at an extraordinary pace, driven by the latest technological advancements. With mobile commanding over 70% of global digital ad spend, forward-thinking brands are leveraging a suite of transformative technologies, including AI, programmatic advertising, multi-touch attribution, and more, to create personalized, high-impact experiences. These innovations are empowering advertisers to establish deeper, real-time connections with users, positioning them to lead in a highly competitive market. Mobile ad spend is set to exceed $400 billion globally in 2025, with 95% of marketers intending to increase their investment in AI-driven strategies. This paradigm…
Turkey’s Android Revolution And Why A Localized Customer Experience Matters
Gözde Alemli recently joined the Appnext team as our new Country Manager for Turkey.
We asked Gözde to tell us about the exciting developments we can expect to see in her region – and believe us when we say there is lots to look forward to!
CTA and VTA: The Importance Of The Right Attribution Method
Appnext’s Country Manager in Turkey, Gözde Alemli, recently moderated a panel discussion at the Digital Analytics Summit 2021, where she discussed mobile attribution and its importance in mobile marketing investments. Afterwards, Gözde took the time to share with us some of the key insights from that discussion.