Author

Gozde Alemli

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Emerging Technologies in Mobile Advertising – Shaping the Future in 2025

As we move further into 2025, mobile advertising continues to evolve at an extraordinary pace, driven by the latest technological advancements. With mobile commanding over 70% of global digital ad spend, forward-thinking brands are leveraging a suite of transformative technologies, including AI, programmatic advertising, multi-touch attribution, and more, to create personalized, high-impact experiences. These innovations are empowering advertisers to establish deeper, real-time connections with users, positioning them to lead in a highly competitive market. Mobile ad spend is set to exceed $400 billion globally in 2025, with 95% of marketers intending to increase their investment in AI-driven strategies. This paradigm…