Author

Eden Beinart

Browsing

App Development Tools Game Developers Should Use When Building An App

As mobile app usage continues to increase and expand, those within the industry continue to create tools and applications that enhance, optimize, and streamline the app development process. As a mobile game developer, you must create fully-functional, beautifully-designed apps that not only serve a purpose but also entertain and engage your users so much that they keep reopening your app again and again. Whether you’re an experienced mobile gaming developer with full coding knowledge or a beginner Indie developer with little to no development experience, there are plenty of development suites, platforms, design, and marketing tools that support and simplify…

Paid Apps – Your Marketing Guide

Paid Apps: Then and Now Since the development of the smartphone, mobile apps have been the forefront of the daily lives of millions across the globe. Mobile apps allow us to work more efficiently, stay better connected, and do more than ever before. While there are countless app categories and subcategories, all apps can be divided into two hierarching categories – paid apps and free apps. Free apps tend to have higher download rates initially, but often lack engagement after download. Paid apps are often overlooked simply because they have a cost, and with so much competition in the app…

Mastering In-App Monetization – Native & Rewarded Video Formats

Becoming an in-app monetization master requires knowledge, experience, and strategy. This article will provide you with the tips and insights you need, to achieve effective and successful in-app ad monetization. Mobile App Monetization Before we begin, let’s take a minute to think about the mobile ad industry. What does the future hold in store? A whole lot of money bag potential. The graph below depicts the amount of spend on mobile ads per year, from 2014 until 2018. Though there is a slight decrease in the percentage of growth, the amount of mobile ad spend continues to increase. Advertisers will…

Check Yourself Before You Wreck Yourself – 5 Mistakes to Avoid When Launching Your App

You probably drank over 1,000 cups of coffee, fell asleep at the computer at least 20 times, and swore you would never develop another app more times then you can remember. You’ve worked hard (fricking hard) to make your app your version of perfect and now it’s time to release your baby right into the harsh world of new apps and let it soar (hopefully) to the top of the charts. You’ve worked too hard to let success slip away so, before you launch, grab your 1,001 cup of coffee and make sure to check out these 5 mistakes to…

Conquer Your New Year’s Resolutions With These 7 Apps

New Year’s eve is approaching and now is the perfect time to start thinking about New Year’s resolutions. We all need that one resolution that gives us hope for the new year. A personal promise we give to ourselves that we’re going to be even more awesome in the year to come. The problem with New Year’s resolutions is that they are elusive. We hold on to them until our midnight kiss and forget all about them the next morning. It’s not our fault, we work too hard and have way too much on our minds which is exactly why…

10 Apps to be Thankful for this Turkey Day

It’s almost Thanksgiving, a time for reflection and giving thanks. In my family, a time for stuffing our faces with obscene amounts of food, falling asleep before the dishes are done and blaming it on the tryptophan in the Turkey. Of course, my aunt doesn’t let anyone leave the table before we take turns saying what we’re thankful for, a tradition I hated as a kid. As you grow up (assuming you do) you start holding onto those traditions, recognizing their importance, adding your own little twists. In the spirit of the upcoming Turkey day and new traditions, here are 10…

Breaching the Japanese Game Market – Mission Impossible?

Penetrating the Asian game market can be extremely difficult for both western companies and developers. We recently hosted a Meetup at our Appnext offices featuring Tomotaka Motoyoshi, Senior Director of Global Marketing at Mixi, Japan’s top mobile publisher and gained valuable tips and insights on the measures that can be taken to expand western presence and breach the Japanese market. The Japanese Game market According to Data from Japan’s Ministry of Internal Affairs and Communications, Japan’s current population is around 127 million. Out of the entire population, there are only 16 million smartphone users (53% smartphone penetration per person). Despite…

The Best User Re-Engagement Techniques for Your Marketing Arsenal

Despite the overwhelming amount of time that online consumers spend in apps ( 90% of mobile time), a full one-quarter of all apps are used once — then never again. Anyone can think of a great app idea, and many more can even build and launch it to the masses, but the majority of apps fail to truly engage users over time. Before discussing the art of user re-engagement, it would negligible to gloss over user engagement in the first place. It is essential that when crafting, building and launching your app, you first focus on engagement — how to create…

The App Launch Kit: Top Solutions

You can only understand if  you’ve done it yourself — built your own app. You’ve spent your time, energy and money on it. It’s your baby. And now the time has come, to let your app fly free (also known as the launch) and conquer the world. Last year, there were 25 billion iOS app downloads and a whopping 50 million Android downloads. The table below from Statistica show the cumulative iOS app downloads from 2008 to 2015. You can see the growth is exponential, and will continue to grow this way: You’re probably wondering: how can I compete in…