Re-engage a custom audience

Stop what you’re doing right now! We just added a new feature to the platform and it’s going to change the way you create your campaigns.

You can now create your own custom audience to target by uploading a CSV with a specific set of advertising ID’s.

This is how you do it:

• Select “Re-engage a custom audience” as campaign goal
• Choose an audience name
• Upload a CSV file with the list of advertising IDs you wish to target
• You can choose to associate this custom audience with all of your apps or with the specific  app your campaign is promoting

Once a custom audience is saved, you will be able to use it when creating a campaign.

Must Know

• You can choose specific apps to associate the audience with.
• You can replace the file and upload an updated version.
• You will be able to see the number of targeted devices as well as errors in the uploaded file including duplicated or invalid device ID’s.

Things to keep in mind

• Creating a custom audience is currently available for advertisers with an Android app.
• Creating a custom audience will be available for CPC re-engagement campaigns only.
• When choosing a custom list no other targeting options will be available. (Geo’s OS etc)
• You can choose specific apps to associate the audience with.
• You can replace the file and upload an updated version.

If you have any feedback or questions about the custom audience feature you are welcome to contact our dedicated support team at support@appnext.com.