Unwrapping Holiday App Marketing Insights The holiday season is a time of year that’s synonymous with joy, togetherness, and, of course, shopping. For app marketers, it’s a great opportunity as millions of people unwrap new mobile devices, eagerly seeking new apps to enhance their lives. By understanding the latest app trends and catering to the evolving needs of holiday shoppers, app marketers can ensure their apps are among the many that are discovered, downloaded, and actively used throughout the holiday season and beyond. Verticals Growth Looking at the app growth across different categories, we see that Travel and local leads…
Dating apps have been around for a while and have become an integral part of modern romance, but in 2023 their popularity has grown the world over, and…
With a staggering accumulation of nearly five million applications across the Apple and Google Play stores, the app development industry is intensely competitive. Developers are relentlessly searching for…
On-Demand Apps are Fast Becoming the Hottest Thing in the App World – but how do you Make Yours the ‘Go-to’?
I want it here and I want it now! On-demand apps are big business in the app world right now. The on-demand economy has experienced staggering growth over the past decade and it’s showing no sign of slowing down: research from PwC estimates that the global on-demand market will soar to reach a whopping $335 billion by 2025, up from $106 billion in 2017. Consumers’ appetites for having everything they want when they want it have been growing for some time, but Covid-19 accelerated this behavior pattern: so many people were stuck at home, unable to go out and get…
With its rich tapestry of cultures and booming digital landscape, Southeast Asia is witnessing a significant surge in mobile commerce. Thanks to the expansive penetration of smartphones, improved…
Cricket fans are buzzing with excitement this month (October) as the hotly awaited ICC Cricket World Cup 2023 gets underway after a four-year gap. With 10 nations competing,…
Elevating Your App Business During India’s Festive Season with Appnext
The festive season in India is a mesmerizing tapestry of traditions, colors, and celebrations. It’s a time when the entire nation comes alive with fervor and enthusiasm and presents a perfect time for app developers and marketers to tap into this vibrant market. One potent ally that can help you make the most of this season is Appnext. Understanding Appnext: Your Gateway to Mobile Discovery Appnext stands at the forefront of mobile app discovery platforms and can certainly help you grow your app business during the festive season. By harnessing a complex interplay of factors like location, demographics, and past…
Appnext recently held an event in Jakarta in partnership with RevX, focused on new app marketing strategies at the device level which bring a dramatic change in user acquisition methods. With some top-level speakers leading the debate, we were able to get a view of the new era of app discovery, including advice on best practices for end-to-end customer experience, from device-level app discovery to measurement, attribution, and optimization.
Schools are out for summer, but learning doesn’t need to stop during the holiday period. With educational apps now one of the largest and most popular verticals, there…