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Appnext’s Founder & CEO Elad Natanson Talks About the App Industry

How long have you been in this office with this perfect view? “We moved here about 2 years ago.” How many people are in the office? “In total, we are about 110. Appnext is about 70. Worldwide, Appnext has 120 employees. We continue to hire.” You call your employees “Appnexters”. Who is the ideal “Appnexter”? “She 🙂 is very creative, ambitious, a team player, agile in many aspects, and one who comes in the morning and knows what he/she wants to do and make sure that whatever he/she does, they do with passion.” What kind of a person would you…

Happy Holidays from the Appnext Team

It’s been a busy  year at Appnext . Our developer’s community has expanded to over 30 thousands developers worldwide. We just launched some interesting functionality across our platform for better performance , as well as announcing new ways to get your hands on highly engaged users, empowering everyone to deliver moments that matter. In 2015,  Appnext continues to adhere to its core values of delivering interesting, contextually relevant content, boost app discovery worldwide and meet the  business demands. First ,we’ve announced our partnership with Hisense, where our  App Discovery Widget is installed in the  Hisense’s mobile devices to recommend relevant,…

CHRISTMAS BONUS: LET APPNEXT DOUBLE YOUR REVENUE

The Holiday season is at our door step and device sales are skyrocketing. As such, we are excited to double any additional revenue you make throughout the holiday season, using our Interstitial SDK. This is a limited time promotion ending December 31st so start downloading the Appnext Interstitial SDK for Android and iOS. If it’s already live, consider integrating it to your other apps to maximize your revenue.  How does it work? Appnext will top up the extra revenue generated during the month of December, as compared to the revenue you earned in November 2015*. Bonus period is December 1…

DEVELOPERS, ENJOY A 2 MONTHS VIDEO SDK PROMOTION

This promotion comes on the heels of the Appnext’s native video ad solution, via which we already deliver higher eCPM rates to publishers and higher retention rates to advertisers. The Appnext native video ad solution allows app publishers to integrate and distribute beautiful, contextually relevant app trailers using a Cost-Per-Install (CPI) based model, to drive quality downloads for both game and utility Apps. As we are extremely proud of our video products, we are excited to double any additional revenue you make throughout October and November 2015 (on video products only). How it works? In order to be eligible for the…

Developers, Enjoy a 2 Months Video SDK Promotion!

This promotion comes on the heels of the Appnext’s native video ad solution, via which we already deliver higher eCPM rates to publishers and higher retention rates to advertisers. The Appnext native video ad solution allows app publishers to integrate and distribute beautiful, contextually relevant app trailers using a Cost-Per-Install (CPI) based model, to drive quality downloads for both game and utility Apps. As we are extremely proud of our video products, we are excited to double any additional revenue you make throughout October and November 2015 (on video products only). How it works? In order to be eligible for…

Top 50 Mobile Marketing Tools and Platforms for Business

60 Second Marketer, a website that provides tools, tips and tutorials, mentioned Appnext in a blog post outlining the top 50 mobile marketing tools and platforms to grow sales and revenues. 60 Second Marketer is written by Jamie Turner, the CEO of the 60 Second Marketer and 60 Second Communications, a marketing communications agency that works with national and international brands. He is the co-author of “How to Make Money with Social Media” and “Go Mobile” and is a popular marketing speaker at events, trade shows and corporations around the globe. http://60secondmarketer.com/blog/2015/08/03/mobile-marketing-tools/

ClickTag – shortening the cycle, increasing your revenues

One of the main obstacles we are constantly thinking about is the length of the conversion funnel. A user sees the ad, clicks on the ad, goes to the install page and and installs the apps. During these 3 steps, many of the users drop out and go elsewhere. with the more games button, the conversion funnel is even longer, as users click on the promotion which only then opens the ad. Shortening this cycle can improve conversions and increase your eCPM.

New Android SDK case study

Have you started working with our new SDK? Here’s another great example of how effective it is:
A new developer joined appnext after trying 3 different networks. The developer’s apps are all from the casual gaming and sport categories. Implementation of appnext interstitial was done during app launch.
After 10 days of activity, results are pretty impressive. Here’s an overview of his revenues thus far: