Gözde Alemli recently joined the Appnext team as our new Country Manager for Turkey.
We asked Gözde to tell us about the exciting developments we can expect to see in her region – and believe us when we say there is lots to look forward to!
Meet Mikhail Balakin, Appnext Country Manager for Russia & CIS
A recent addition to the Appnext family is Mikhail Balakin, who has joined as Country Manager for Russia & CIS. Mikhail predicted big developments in his region when we asked him to gaze into his Appnext crystal ball.
Appnext & Affle – The Future of App Discovery
We are excited to share that Appnext has joined forces with Affle to establish the #1 app discovery platform across India and SEA and a new global force in the mobile advertising space.
The 2018 State of Mobile in India
If you have been following global tech and mobile economies in recent years, then you are well aware of just how expansive the Indian mobile economy is. The rapid growth seen in India’s emerging app market is a result of a vast population, inexpensive and easily accessible data, and an exploding increase in demand for the latest smartphone devices. As of late, India is seen as a mobile-first (if not mobile-only) app economy that relies heavily on non-organic (paid) discovery methods to promote mobile app growth. India’s mobile app market has outpaced the US market in for number of downloads,…
7 Ways to Monetize your App Without Scaring off your Users
The app economy is expected to reach over $100 billion in global revenue by the year 2020. Despite this astronomical revenue, failing to monetize is one of the most common reasons why app publishers abandon the app market altogether. In fact, a study from Clear Bridge Mobile found that more than half of mobile app developers generated little to no revenue from their mobile apps in 2017. App publishers know that the best way to make money from their apps is to sell ad space. However, most app users find any type of advertisement that interrupts their user of an…
The Challenges of User Acquisition in Today’s Mobile Market
Challenges With User Acquisition There’s no denying that user acquisition is a significant challenge for app owners. In 2017 alone, there were 197 billion mobile app downloads from the app stores. This intense app store competition, coupled with rapid technology expansion into emerging markets, makes user acquisition extremely difficult for app advertisers. App Store Competition Every app in the app stores now competes with over 3 million other apps. Advertisers are faced with an ever-increasing challenge of promoting discovery of their apps to new users, and with millions of other apps all fighting for visibility, overcoming this challenge is critical…
Appnext’s Founder & CEO Elad Natanson Talks About the App Industry
How long have you been in this office with this perfect view? “We moved here about 2 years ago.” How many people are in the office? “In total, we are about 110. Appnext is about 70. Worldwide, Appnext has 120 employees. We continue to hire.” You call your employees “Appnexters”. Who is the ideal “Appnexter”? “She 🙂 is very creative, ambitious, a team player, agile in many aspects, and one who comes in the morning and knows what he/she wants to do and make sure that whatever he/she does, they do with passion.” What kind of a person would you…
Happy Holidays from the Appnext Team
It’s been a busy year at Appnext . Our developer’s community has expanded to over 30 thousands developers worldwide. We just launched some interesting functionality across our platform for better performance , as well as announcing new ways to get your hands on highly engaged users, empowering everyone to deliver moments that matter. In 2015, Appnext continues to adhere to its core values of delivering interesting, contextually relevant content, boost app discovery worldwide and meet the business demands. First ,we’ve announced our partnership with Hisense, where our App Discovery Widget is installed in the Hisense’s mobile devices to recommend relevant,…
THE FORCE AWAKENS… ALSO IN MOBILE
Together with the rest of the Star Wars fans, we’re stoked about seeing the latest movie in this epic, cross-generation story. In our galaxy, which is far far away from the Star Wars one, the Force can be likened to the power of the Internet, and Mobile is like the Jedi, using the energy of the Force/internet . So, inspired by the most renowned and powerful Jedi Masters in galactic history, here are famous quotes coupled with our interpretation and insights: Right. Yoda is. “Try Not. Do – Or Do Not. There is No Try.” (Star Wars Episode V: The Empire Strikes Back) Yoda’s famous quote…